延时摄影在平面广告中的创新应用

发布时间：2018-04-20 00:07

本文选题：创新 + 延时摄影　；参考：《大众文艺》2016年05期

【摘要】：摄影技术作为一个在上个新的世纪的伊始被发明的全新视觉技术,随着新时代科学技术的进步而同步产生和发展壮大起来,是信息数字社会发展到一定阶段的产物,这项技术具备着高科技、商业化、艺术创作优势。经过一个世纪的沉淀,21世纪的科技水平发展到了数字化和网络化时代,为摄影技术和平面广告的变革带来一个了巨大的空间,延时摄影作为一项创新性的摄影技术,合理而充分地运用于平面广告的设计中,是对传统的平面广告体系的一种实质性变革。延时摄影的出现为平面广告设计提供了一个新的展示舞台和发展空间,它的出现不仅使从事广告创作的人在工作思路和方式上出现了较大的改变,最重要的是摄影图片的拍摄、存储等各个环节都超越了传统的过程,发生了翻天覆地的变化,平面广告创作的新的运作机制和工作流程将在数字化进程中逐渐建立和完善起来。由此可见,延时摄影技术的创新应用将会逐渐成为当代平面广告设计的主要手段。本论文对延时摄影进行重点概述,包括延时摄影的定义、对象和器材、技巧、现象、市场价值等,然后谈到上海宣传,结合自身的专业知识和对部分摄影设备及图像处理软件的认识,主要分析一下延时摄影在平面广告中的创新性,希望能使平面广告在设计上能够达到更加理想的画面效果和市场前景。
[Abstract]:Photography, as a new visual technology invented at the beginning of the last new century, has been developed and developed with the progress of science and technology in the new era. It is the product of the development of the information digital society to a certain stage. This technology has the advantages of high technology, commercialization and artistic creation. After a century of precipitation and 21st century, the technological level of the 21st century has developed to the digital and network era, which has brought a huge space for the transformation of photography technology and print advertising, and delay photography as an innovative photography technology. Reasonably and fully applied in the design of print advertising is a kind of substantial change to the traditional print advertising system. The appearance of delayed photography provides a new stage and developing space for graphic advertising design. Its appearance not only makes the people engaged in advertising work change in their thinking and way of work, but also the most important thing is the shooting of photographic pictures. Storage and other links are beyond the traditional process, has undergone earth-shaking changes, the creation of print advertising new operation mechanism and workflow will be gradually established and improved in the digital process. Thus, the innovative application of delay photography technology will gradually become the main means of contemporary graphic advertising design. This paper focuses on the introduction of delay photography, including the definition, object and equipment, techniques, phenomena, market value, etc. Combined with their own professional knowledge and understanding of some photographic equipment and image processing software, this paper mainly analyzes the innovation of delay photography in print advertising. Hope to make print advertising design can achieve a more ideal screen effect and market prospects.
【作者单位】：上海工程技术大学;
【分类号】：J524.3

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