月份牌及其同时期广告边饰设计浅析

发布时间：2018-04-20 01:27

本文选题：边饰 + 月份牌　；参考：《上海师范大学》2009年硕士论文

【摘要】： 边饰图形设计在月份牌及其同时期的广告中是最为常见的。这一时期的边饰在传承我国传统民族文化基础上吸收了西方设计元素,创意独具,形成了我国19世纪末20世纪初期现代商业广告中的边饰设计形式。月份牌广告发展的不同时期,边饰上也呈现出不同特色。月份牌同时期的报纸、杂志、商标等商业印刷广告中对边饰的运用,也进一步反映出当时广告中对其效果的普遍认同。在对以月份牌为代表的广告边饰中丰富的图形、色彩、文字等造型艺术语言的运用,和边饰在广告中不可或缺地位与作用的分析中,探讨了这些形式感极强的边饰设计所具有的较深层的艺术和设计学内涵,从一个侧面揭示了我国传统艺术设计在中西文化融合中的演变与创新,及其对我国当代设计的启迪。
[Abstract]:Edging graphic design is the most common in the month board and its contemporaries. On the basis of inheriting the traditional national culture of our country, the edge decoration of this period absorbed the elements of western design and originality, and formed the design form of edge decoration in the modern commercial advertisement in the late 19th century and early 20th century. The different period of the development of the month brand advertisement, the edge decoration also presents the different characteristic. The use of borderline in newspapers, magazines, trademarks and other commercial print advertisements of the same period also further reflects the general recognition of the effects of the advertisements at that time. In the analysis of the rich figure, color, text and other plastic arts language in the advertisement edge decoration represented by the month card, and the analysis of the indispensable position and function of the edge decoration in the advertisement, This paper probes into the deeper artistic and design connotations of these edging designs with strong sense of form, and reveals from one side the evolution and innovation of Chinese traditional art design in the fusion of Chinese and western cultures, as well as its enlightenment to the contemporary design of our country.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F713.8

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