论广告设计专业实践教学的方法及重要性

发布时间：2018-04-21 11:26

本文选题：广告设计 + 实践教学　；参考：《中小企业管理与科技(下旬刊)》2015年05期

【摘要】：伴随着我国经济的不断发展,增加了对于艺术设计人才的需求,但目前高校专业设置和缺乏指导的实践教学已经不能够满足社会对于设计人才的需求,造成这种现状的重要原因在于,广告设计课程没有明确的课程定位,从而造成广告设计课程和社会实际需求的不符,还有就是广告设计课程理论和实践结合不到位。所以,改变这种现状就必须做好广告设计实践教学的革新,本文针对当前广告设计的现状进一步探索提升广告设计实践教学的有效措施。
[Abstract]:With the development of economy in our country, the demand for art and design talents has been increased. However, at present, the professional setting and the lack of guidance of practical teaching in colleges and universities can no longer meet the needs of the society for design talents. The important reason for this situation lies in the fact that the advertising design curriculum does not have a clear curriculum orientation, which leads to the discrepancy between the advertising design curriculum and the actual needs of the society, and that the advertising design curriculum theory and practice are not well integrated. Therefore, to change this situation, we must do a good job in advertising design practice teaching innovation, this article aims at the current situation of advertising design to further explore the promotion of advertising design practice teaching effective measures.
【作者单位】：重庆师范大学涉外商贸学院;
【分类号】：G642.4;J524.3-4

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