绝对伏特加:跨越广告与艺术的边界

发布时间：2018-04-21 23:15

  本文选题：绝对 + 伏特加　； 参考：《销售与市场》2008年35期

【摘要】：绝对伏特加能在短时间内从默默无闻到享誉世界,其成功的广告策略功不可没。绝对伏特加系列广告以创新为灵魂,巧妙地运用各种叙事手段,融合时装、音乐、美术等艺术元素,不仅把产品勾勒得美轮美奂,还将时尚、前卫、优雅的品牌个性演绎得淋漓尽致。
[Abstract]:Absolute vodka can in a short period of time from obscurity to fame in the world, its successful advertising strategy. Absolute vodka series ads take innovation as the soul, skillfully use all kinds of narrative means, fuse the artistic elements such as fashion, music, fine arts, etc., not only outline the products to be beautiful, but also fashion, avantgarde, etc. Elegant brand personality deducts incisively and vividly.
【作者单位】： 河北经贸大学;
【分类号】：F713.8
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本文编号：1784541