探析近代月份牌年画的兴起

发布时间：2018-04-22 10:35

本文选题：月份牌年画 + 年画　；参考：《山东大学》2008年硕士论文

【摘要】： 月份牌年画是中西文化融汇的结果,是中国的传统年画与西方的广告画相结合的一种艺术形式,它的产生是19世纪末特殊的时代背景下所呈现出的一道靓丽色彩。然而,很久以来,我们往往只关注于它的收藏价值以及它所体现的时代内容,却很少有人把它列入艺术设计的概念之下进行思考,本文旨在通过对那段历史真实的探究,分析月份牌年画兴起的原因。鸦片战争后,西方列强用武力打开了中国封闭已久的大门,在销售其商品的同时也带来了西方的广告宣传画,为了更好的宣传产品,在与中国大众所熟悉的年画艺术相整合后,别开生面,在世界艺术设计史上,留下了闪亮的一笔。而后,随着西方现代印刷术以及摄影、绘画技巧的传入,都大大促进了月份牌年画发展成为一种独立的与众不同的近代绘画形式,而本质上它则是一种商业手段,在其发展过程中,众多的艺术家作出了杰出的贡献。月份牌年画的产生,无论是在艺术形式上还是设计理念上,都取得了很大成功,它的本土化,通俗化,时尚化等特点,对于我们中国今天的设计艺术的发展,有着很好的启示。特别是月份牌年画在技术与艺术,传统与时尚,审美与实用的关系上的完美结合,可以说是设计艺术史上的一个典范。
[Abstract]:Lunar New year Picture is the result of the fusion of Chinese and Western cultures, and is an artistic form of combining Chinese traditional New year Pictures with Western advertisement paintings. Its emergence is a beautiful color under the background of the special era at the end of the 19th century. However, for a long time, we tend to focus on its collection value and the content of the times, but few people put it under the concept of art and design, this article aims to explore the real history of that period. Analyze the reason for the rise of lunar brand New year Pictures. After the Opium War, Western powers used force to open China's long closed door, selling its goods and bringing with it western advertising posters. In order to better promote their products, after integrating with the art of New year's paintings, which is familiar to the Chinese public, In the history of art and design in the world, left a shining stroke. Then, with the introduction of modern Western printing and photography and painting techniques, the development of lunar New year paintings into an independent and distinct form of modern painting was essentially a commercial means. In the course of its development, many artists have made outstanding contributions. The production of lunar new year pictures, whether in the form of art or in the concept of design, has achieved great success, its localization, popularization, fashion and other characteristics, for our country today's design art development, has a very good inspiration. In particular, the perfect combination of traditional and artistic, traditional and fashion, aesthetic and practical, can be said to be a model in the history of design art.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J218.3

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