增强贴近性是增强可读性的题中应有之义

发布时间：2018-04-22 08:02

本文选题：增强可读性 + 工作报道　；参考：《新闻战线》2002年03期

【摘要】：近年来,各级党报积极改革、创新,取得了引人注目的成就。在充分肯定成绩的同时,我们也不能不正视部分机关报发行下滑、广告萎缩的严峻现实。出现这种情况,重要原因之一是一些机关报在研究读者、贴近读者方面存在较大差距。贯彻党的十五届六中全会精神,进一步推进新闻改革,一个根本的方面是必须切实加强党报与人民群众的联系,做到像丁关根同志要求的那样,“把群众呼声作为第一信号,把群众需要作为第一选择,把群众利益作为第一考虑,把群众满意作为第一标准”,努力增强党报的说服力、吸引力和感染力。人民群众是报纸读者的主体,也是党报服务的主体。研究读者才能了解读者,贴近读者才能赢得读者。本期《前沿关注》专栏讨论“研究和把握贴近读者的艺术”,刊出6篇文章,用了较多页码,希望引起各级党报新闻工作者对这个问题的足够重视。
[Abstract]:In recent years, the party newspapers at all levels of active reform, innovation, has made remarkable achievements. In full affirmation of the results, we can not but face up to the decline in the distribution of some government newspapers, advertising atrophy grim reality. One of the important reasons for this is that there is a big gap in the study of readers and close to the readers. To carry out the spirit of the sixth Plenary session of the 15th CPC Central Committee and further promote the reform of the press, one of the fundamental aspects is that we must conscientiously strengthen the ties between the party newspapers and the masses of the people, so as to "take the voice of the masses as the first signal," as Comrade Ding Guangen demanded. Take the needs of the masses as the first choice, the interests of the masses as the first consideration, and the satisfaction of the masses as the first criterion, "and strive to enhance the persuasiveness, attractiveness, and appeal of the Party newspaper. The people are the main body of newspaper readers and the main body of party newspaper service. Only by studying the reader can we understand the reader and get close to the reader in order to win the reader. This issue of the "Frontier concern" column discusses "studying and grasping the Art of getting close to the readers," and publishes six articles with more page numbers, hoping to arouse sufficient attention to this problem by the journalists of the Party newspapers at all levels.
【作者单位】：河北日报
【分类号】：G219.25

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