曾加报纸广告生命力设计研究

发布时间：2018-04-23 00:18

本文选题：报纸广告 + 生命力　；参考：《西南交通大学》2013年硕士论文

【摘要】：报纸广告的生命力设计的研究即是从生命力的视觉注意力的强弱和时间的长短的角度来研究报纸广告在报纸这个传统媒介滋生下的一种特殊的信息语言。报纸广告的生命力设计作用可以提升报纸广告的注目率,美化报纸版面,有助于提升报社品牌形象,提高报纸的销售,延长它的生命周期,可以达到广告营销效果的最大化。为此提出报纸广告生命力设计研究为论题,为报社编辑和广告设计师对如何增强报纸广告的视觉生命力和时间生命力设计提供方向和理论依据。本文的核心论点是在基于报纸特征下的报纸广告的生命力设计研究,具体而言是指利用一些独具报纸特征元素与报纸广告的设计视觉元素相结合做出的具有生命力的报纸广告。通过围绕这些核心展开对现有的国内外报纸广告的表现方法的现状进行分析总结、从而发现问题,到最后再围绕报纸广告的视觉生命力和时间生命力的核心问题,结合国内外一些具有创意的报纸广告设计方法,研究出报纸广告的生命力设计方法。本文第一章,叙述了课题的研究背景和提出报纸广告存在那些问题、现状、以及内容、目标与方法。第二章主要是论述了报纸广告的发展,详细的解释了报纸广告和生命力的概念。第三章总结报纸广告的生命力设计研究的意义,第四章对报纸广告的视觉元素做出分析。最后根据报纸的特征和广告的设计要素,结合国内外优秀的广告设计方法,总结出报纸广告生命力设计的表达方法。
[Abstract]:The research on the vitality design of newspaper advertisement is to study the special information language of newspaper advertisement in the traditional medium of newspaper from the point of view of the visual attention of vitality and the length of time. The vitality design function of newspaper advertisement can enhance the attention rate of newspaper advertisement, beautify newspaper layout, promote newspaper brand image, improve newspaper sales, prolong its life cycle, and achieve the maximum effect of advertising marketing. This paper puts forward the research of newspaper advertisement vitality design as the topic, and provides the direction and theoretical basis for newspaper editor and advertisement designer on how to enhance the visual vitality and time vitality design of newspaper advertisement. The key point of this paper is to study the vitality design of newspaper advertising based on newspaper features, specifically refers to the combination of some unique newspaper feature elements and the design visual elements of newspaper advertising to make newspaper advertisements with vitality. Through the analysis and summary of the present situation of the present performance methods of the newspaper advertisement at home and abroad around these cores, we can find out the problem, and finally focus on the core problem of the visual vitality and the time vitality of the newspaper advertisement. Combining with some creative methods of newspaper advertisement design at home and abroad, this paper studies the vitality design method of newspaper advertisement. The first chapter describes the research background of the subject and the problems, present situation, contents, objectives and methods of newspaper advertising. The second chapter mainly discusses the development of newspaper advertisement, explains the concept of newspaper advertisement and vitality in detail. The third chapter summarizes the significance of the vitality design of newspaper advertising, the fourth chapter analyzes the visual elements of newspaper advertising. Finally, according to the characteristics of newspapers and advertising design elements, combined with the excellent advertising design methods at home and abroad, summed up the expression method of newspaper advertising vitality design.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524

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