本土动画片中角色群视觉形象设计之研究

发布时间：2018-04-23 00:31

本文选题：本土动画 + 角色群　；参考：《湖南大学》2008年硕士论文

【摘要】： 在政策大力扶持动画产业的今天,本土动画已经成为当今社会关注的热点。然而当前众多的本土作品中,普遍存在着角色群视觉形象风格杂糅不成体系的现象,影响了民族文化的传承以及本土动画的品牌的建立和传播,阻碍了动画产业的健康和可持续发展。因此,学习先进国家的成功经验,结合各学科相关知识,提出科学的设计原则与方法,创造出成功的本土动画角色群视觉形象,对于改变当前本土动画落后和的现状具有重要意义。本文首先对角色群及相关概念进行了定义,从动画产业链角度就内容、制作、播出、衍生产品和最终客户几个环节的现状进行分析。从动画角色群视觉形象的现状出发,分别从造型技法层面总结归纳了个体动画角色的设计方法,从文化层面分析了动画产业大国的文化对其动画角色的影响,从经济层面分别对外在因素和内在因素进行了剖析。本文以传播学、广告学的理论知识为基础,提出了动画角色群视觉形象设计的原则,通过研究国外优秀案例分析国内动画存在问题。以符号学相关知识为指导总结了个体角色形象的设计方法,继而总结提炼出普遍公式以适用与角色群的形象设计,并综合符号语义上的深层结构关系,建立解读动画角色群关系的完整模式。最后系统化设计思路,结合前文所总结的设计原则和方法,拟制定了完整的角色群视觉设计的流程图,对动画创作相关人员具有一定的借鉴价值。
[Abstract]:In the policy support animation industry today, local animation has become the focus of attention. However, in the current numerous local works, there is a phenomenon that the visual image style of the characters and groups is mixed and not systematic, which affects the inheritance of the national culture and the establishment and dissemination of the local animation brand. It hinders the healthy and sustainable development of animation industry. Therefore, learning from the successful experiences of advanced countries and combining the relevant knowledge of various disciplines, scientific design principles and methods are put forward to create a successful visual image of local animation characters. For changing the current local animation backward and the status quo has important significance. This paper first defines the role group and related concepts, and analyzes the current situation of content, production, broadcasting, derivative products and final customers from the perspective of animation industry chain. Starting from the present situation of the visual image of the animation character group, this paper summarizes the design methods of the individual animation character from the modeling technique level, and analyzes the influence of the culture of the big animation industry on the animation character from the cultural level. From the economic level, the external factors and internal factors are analyzed. Based on the theoretical knowledge of communication and advertising, this paper puts forward the principles of visual image design of animation characters and groups, and analyzes the problems existing in domestic animation by studying foreign excellent cases. Under the guidance of semiotics knowledge, this paper summarizes the design method of individual character image, then summarizes the general formula to apply to the image design of role group, and synthesizes the deep structure relation of symbol semantics. To establish a complete model for interpreting the relationship between animation characters and groups. Finally, the systematic design ideas, combined with the design principles and methods summarized above, to formulate a complete role group visual design flow chart, which has a certain reference value for animation creation related personnel.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J954

【引证文献】