X企业离职因素分析及改进项目研究

发布时间：2018-04-24 01:37

本文选题：广告企业 + 人力资源　；参考：《华南理工大学》2012年硕士论文

【摘要】：X企业是一家全国领先的广告传媒企业，最近公司出现员工离职率高，员工满意度低的现象。作为一家全国领先的广告传媒企业，企业意识到人才在竞争中的重要性，，要维持创新持续发展必须留住人才，让员工满意才能源源不断的创作出经典优秀的广告作品。而员工离职给组织造成直接或间接的损失，企业在吸引了大批优秀人才之后，如何留住核心员工并且使他们尽可能发挥出创造力，给企业的生存和发展提供足够的人才支持，是企业人力资源管理者们最为关注的问题之一。国内外相关学者对于企业员工离职率与人才保留的研究不少，但是对于X企业目前的人才危机没有直接的指导意义，现有的研究没有设计到广告行业人才保留，这一行业尤其独特性，现有研究不足以解决企业目前的人才危机，也没有针对性。因此，本文按照公司项目组织的基本模式，建立项目委员会并进行相应的项目管理体系，以便组织公司力量针对员工离职原因分析并进行有效改善；针对X企业设计问卷进行调查研究，对调查数据进行单因素方差分析、相关性分析、多元回归分析等定量分析；同时参考Price离职意向模型及其在非功能型离职中的应用，对本公司的人员流失现象进行具体问题具体研究分析；找出关键的影响因素，设计改进策略，目的是降低离职率，对企业当前出现的人才危机找到解决途径，为企业未来的人才保留设计对策和方案。
[Abstract]:X is a leading advertising media enterprise in the country. Recently, the company has a high turnover rate and low employee satisfaction. As a leading advertising media enterprise, the enterprise realizes the importance of talent in the competition. To maintain the sustainable development of innovation, it is necessary to keep the staff satisfied to create a continuous creation. After the company has attracted a large number of outstanding talents, how to retain the core staff and make them creative as far as possible and provide sufficient support for the survival and development of the enterprise is the most important question for the enterprise human resources managers. At home and abroad, the relevant scholars at home and abroad have a lot of research on employee turnover rate and talent retention, but there is no direct guiding significance for the current talent crisis in X enterprises. The existing research has not been designed to retain personnel in the advertising industry. This industry is especially unique, and the existing research is not enough to solve the current talent crisis in the enterprise, too. Therefore, according to the basic model of the company's project organization, this paper establishes the project committee and carries out the corresponding project management system, so as to organize the company strength to analyze the reasons for employee turnover and improve it effectively; investigate the X enterprise design questionnaire and analyze the survey data by single factor analysis of variance. The quantitative analysis of sex analysis, multiple regression analysis, and the application of Price turnover intention model and its application in the non functional turnover, make specific research and Analysis on the problem of the loss of the company, find out the key influencing factors and design the improvement strategy. The purpose is to reduce the turnover rate and the current talent danger of the enterprise. The machine finds a solution to retain the design strategy and plan for the future talents of the enterprise.

【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272.92;F713.8

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