网络广告的Banner设计研究

发布时间：2018-04-24 15:56

本文选题：网络广告 + Banner设计　；参考：《昆明理工大学》2013年硕士论文

【摘要】：互联网络的迅猛发展,使信息传播业面临一场深刻的变革。技术专家NovaSpivack认为,互联网的发展以十年为一个周期,自从1994年互联网上开设广告业务以来,如今网络广告即将迎来它的第三个十年。互联网发展速度之迅猛,使我们不得不想尽办法紧跟其步伐。 Banner广告条是网络广告最初采用的形式,也是网络广告的主要形式,从某种意义上来讲,网络广告的Banner设计是基于网络环境的视觉传达艺术设计,与传统的视觉传达设计从内容和形式方面都有鲜明的特色,浏览者只要点击它,就可以进一步得到更加详细的信息。但据调查显示,Banner广告条的近几年的点击率非常低,影响网络广告的因素可以分为网络Banner广告发布网站因素、Banner广告自身因素、广告受众的因素等三类。本文将从Banner广告条的自身因素,即背景、图片、文字、Button以及投放环境等几个方面入手,分析如何用恰当的方式进行网络Banner广告条的设计制作,提升它的吸引力,从而把信息准确的传递给用户,增加它的广告效应。
[Abstract]:With the rapid development of the Internet, the information dissemination industry is facing a profound change. NovaSpivack, a technology expert, says the Internet has grown in a 10-year cycle, and since it started advertising on the Internet in 1994, online advertising is now approaching its third decade. With the rapid development of the Internet, we have to try our best to keep pace with it. Banner advertising bar is the first form of network advertising, but also the main form of network advertising. In a sense, the Banner design of network advertising is visual communication art design based on network environment. With the traditional visual communication design both in content and form, visitors can get more detailed information by clicking on it. However, according to the investigation, the click rate of the banner is very low in recent years. The factors that affect the online advertising can be divided into three categories: the factors of Banner advertising publishing website, the factors of advertising itself, the factors of advertising audience and so on. In this paper, we will analyze how to design and manufacture the Banner advertising bar in an appropriate way from the aspects of background, picture, text and environment, so as to enhance its attractiveness. In order to accurately transfer the information to the user, increase its advertising effect.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.3

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