山地城市户外广告设置与照明研究

发布时间：2018-05-01 11:09

本文选题：山地城市 + 户外广告　；参考：《重庆大学》2008年硕士论文

【摘要】： 户外广告随着城市经济的不断发展而飞速繁荣。户外广告是经济发展的伴生物,是城市景观的物质形式,是城市形象的重要表现。山地城市地形起伏不平,城市总体视看效果层叠错落,不同视看点造成不同的城市景观效果。对于立体感较强的山地城市来说,户外广告的合理设置显得尤为重要。同时,随着城市夜间景观照明在我国的迅速发展,户外广告作为城市景观的物质组成部分,在进行户外广告规划设置的同时,还应结合户外广告夜间照明效果来考虑,由此,还应对户外广告在山地城市特有景观视看条件下的照明效果进行研究。由于户外广告的规划设置以及照明效果考虑往往在城市规划或城市夜景照明规划中作相关考虑,虽然近年来在国内各大城市制订了相关城市户外广告设置的管理条例、技术规定以及总体规划,但是针对户外广告夜景照明效果的专项研究还甚少。特别作为在山地城市特有空间结构和景观形态下的户外广告设置和照明研究较为缺乏,由此展开了本课题关于山地城市户外广告的设置与照明研究。在国内各大城市进行户外广告的总体规划制定工作以来,重庆作为中国西部城市发展的中心区域也制定了《重庆市主城区户外广告设置总体规划》,笔者有幸参与制定工作。本课题立足此次规划工作的制定内容,总结了山地城市的户外广告设置成果,并在设置成果基础之上,展开对山地城市户外广告的照明研究。主要有以下几方面: ①通过对总体规划的制定,结合山地城市基本理论,对山地城市户外广告的规划总体布局、设置划分类型以及设置规定作了详细的成果总结。其中提出线密度设置的规定,对50m2以上的大型户外广告作了不同规划区域的数量规定;对城市空间结构和不同城市景观形态的户外广告设置作了相关要求。 ②从人的主观视觉感受出发,通过大量调研,制定出符合本课题研究内容的问卷调查表进行调查问卷;同时进行不同区域环境亮度测量,以及所选广告牌的目标亮度测量和背景亮度的测量;最后将主观评价值、环境亮度、背景亮度和目标亮度结合起来进行定量研究。 ③结合山地城市的不同空间视看效果,在夜间观测户外广告照明亮度时,对冷暖色调户外广告不同观测角的亮度修正系数进行了研究和测定。并通过对不同背景亮度等级的划分,确定了不同背景亮度等级下不同照明效果的亮度值。山地城市户外广告设置与照明的研究,是城市发展过程中环境景观设计不可忽视的考虑因素。本课题对山地城市户外广告设置的规定成果总结以及确定的不同背景亮度下不同视觉效果的户外广告亮度值,希望对有关部门和机构在应用和研究上有一定的帮助。
[Abstract]:Outdoor advertising is booming with the continuous development of urban economy. Outdoor advertising is the companion creature of economic development, the material form of urban landscape, an important manifestation of the city image. The terrain of the mountain city is unequal, the overall view of the city is stacked and scattered, and the different visual points cause different urban landscape effects. At the same time, with the rapid development of the night landscape lighting in our country, outdoor advertising as the material part of the urban landscape, the outdoor advertising planning should be taken into consideration at the same time as the night lighting effect outside the household. External advertisements are used to study the lighting effects under special conditions in mountainous cities.
The planning of outdoor advertising and the consideration of lighting effect are often considered in urban planning or urban nightscape lighting planning. Although in recent years, the management regulations, technical regulations and overall planning of outdoor advertisements set up in major cities in China have been formulated in recent years, but it is a special purpose for the lighting effect of outdoor advertisements at night. In particular, the research on outdoor advertisement setting and lighting in the unique spatial structure and landscape form of the mountain cities is scarce, and the research on the setting and lighting of outdoor advertising in mountain cities is carried out.
Since the overall planning of outdoor advertising in major cities in China has been worked out, Chongqing, as the central region of the development of western cities in Western China, has also formulated the overall planning of outdoor advertising in the main city of Chongqing. The author is lucky to participate in the work. Based on the results of the advertisements, the lighting research of outdoor advertisements in mountainous cities is carried out.
(1) through the formulation of the overall planning and the basic theory of mountain cities, the overall layout of the planning of outdoor advertising in the mountain cities, the types of layout and the setting rules are summarized. The provisions of the line density setting are put forward, and the number of different planning areas for the large outdoor advertisements above 50m2 is made; The spatial structure and outdoor advertising settings of different urban landscape patterns have made relevant requirements.
Secondly, based on the subjective visual perception of people, through a large number of investigations, a questionnaire which meets the research content of the subject is made. Meanwhile, the luminance measurement in different regions, the target brightness measurement of the selected billboards and the measurement of the background brightness are also carried out. Finally, the subjective evaluation value, the ambient brightness, the background brightness and the target are carried out. The luminance is combined to make a quantitative study.
(3) the luminance correction coefficient of different observation angles of outdoor advertisements in cold and warm colors is studied and measured in the light of outdoor advertisements at night. The luminance value of different lighting effects under different background brightness levels is determined.
The study of outdoor advertising and lighting in mountain cities is an important factor that can not be ignored in the process of urban development. This topic summarizes the provisions on the setting of outdoor advertising in mountain cities and determines the brightness values of outdoor advertisements with different visual effects under different background luminance. There is some help in the use and research.

【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F713.8

【引证文献】