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信息图形设计的表现形式辨析

发布时间:2018-05-01 13:05

  本文选题:信息图形设计 + 表现形式 ; 参考:《武汉理工大学》2015年硕士论文


【摘要】:信息时代的今天,我们每天都要面对海量的数据。百度一下,微信语聊,上人人,刷微博,各种新闻和广告扑面而来,将我们的时间瞬间分解。在加上现代人快速的生活节奏,一不留神就会被海量信息所淹没,在短时间内获取和理解信息已然成为现代人一种必备生存的能力。信息设计对于今天的人们来说也并不陌生,各种二维码,导视图标以及公共标识等都有所接触,它是文字和数据的设计加工,是一幅幅载有信息的生动图形语言。法国的罗兰·巴特曾说过“这是一个历史性的转变,形象不再用来阐述词语。过去是从文本到图像的含义递减,今天存在的却是从文本到图像的含义递增。” 21世纪正是信息的时代,一个读图的时代,一个历史上从未出现过的以图像语言为传播主体的时代。随着计算机技术和网络技术的发展,信息流量、信息传播、信息处理以及信息应用技术得到了空前的发展,呈现出一种以机器复制为手段,以光电为媒介,以影像为形态,以仿像为特征的信息传播方式,并形成了一种跨学科、跨领域、多学科参与的视觉文化现象。现实生活中大量的信息通过图像复制技术,充斥着我们的世界,信息的传播方式也由文本传播向视觉传播转变,由传统的语言主因型向图像主因型转变。随着信息图设计的多样化发展,大量优秀的图表设计作品被置入我们的视野。虽然信息设计在现有的视觉传达设计中有所涉及,但信息图形设计的表现形式并未形成明晰的风格语言和成熟的理论体系。信息图形设计的表达有待于在思维层面和视觉层面展开研究。作为一种视觉语言的传达方式,本文主要从信息设计的信息表达以及视觉呈现的形式为主要出发点,以用户体验为中心,重新审视了信息设计的问题意识、创造性思维以及信息图形表现形式在视觉传达设计中的有效性,结合信息图形特点、逻辑思维、信息传播等方面证明新媒体时代信息图形设计存在的价值。
[Abstract]:Today in the information age, we face massive data every day. Baidu, WeChat chat, everyone, brush Weibo, all kinds of news and advertising coming, will our time instant decomposition. In addition to the rapid pace of life of modern people, a carelessness will be flooded by mass information, in a short period of time to obtain and understand information has become a necessary survival ability of modern people. Information design is no stranger to people today. All kinds of QR codes, guide icons and public logos are in contact with each other. It is the design and processing of text and data, and it is a vivid graphic language containing information. France's Roland Bart once said, "this is a historic shift, image is no longer used to elaborate words." In the past, the meaning from the text to the image was diminishing, but what exists today is the increasing meaning from the text to the image. "the 21st century is the age of information, an era of reading pictures," he said. An era in which image language is the main body of communication has never appeared in history. With the development of computer technology and network technology, information flow, information dissemination, information processing and information application technology have been unprecedented development. The information dissemination mode characterized by imitation has formed a kind of visual cultural phenomenon of interdisciplinary, interdisciplinary and multi-disciplinary participation. In real life, a large amount of information is filled with our world through image reproduction technology. The transmission of information has also changed from text transmission to visual transmission, from the traditional linguistic dominant factor to the image dominant factor. With the diversified development of information graphic design, a large number of excellent graphic design works have been put into our vision. Although the information design is involved in the present visual communication design, the expressive form of the information graphic design has not formed the clear style language and the mature theory system. The expression of information graphic design needs to be studied at the level of thinking and vision. As a way of communication of visual language, this paper focuses on the information expression of information design and the form of visual presentation as the main starting point, taking the user experience as the center, and reexamines the problem consciousness of information design. The effectiveness of creative thinking and information graphic expression in visual communication design proves the value of information graphic design in the new media era in combination with the characteristics of information graphics logical thinking and information dissemination.
【学位授予单位】:武汉理工大学
【学位级别】:硕士
【学位授予年份】:2015
【分类号】:J51

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