媒体融合视域下报纸及其视觉形式的转化研究

发布时间：2018-05-02 12:08

本文选题：媒体融合 + 报纸　；参考：《齐齐哈尔大学》2012年硕士论文

【摘要】：报纸在人们的日常生活中处于较高的地位和具有重要的作用，是人们取得信息的主要来源渠道，受到社会的广泛接受和高度认可。随着现代社会新兴媒体的崛起和大量传播，报业的生存现状面临越来越严峻的问题。但是在当前媒体融合的大环境下，报纸的视觉形式不仅发生了很大的变化，而且报纸也找到了再次发展的机会和方法。在报纸与其他新兴媒体相互融合之后，形成了电子报纸和手机报纸这样的新视觉形式。在媒体融合背景下的印刷版报纸；报纸进行媒体融合的动因；报纸在转变之前的视觉形式和转变之后的新视觉形式；报纸转变之后的新视觉形式应该具有怎样的设计原则。这些是本文将要研究的问题。本文分为五个部分。第一章为绪论，分析社会、文化、经济以及媒体融合背景下报纸的现实状况。运用相应的方式方法，掌握报纸在当前的媒体环境下，国内外的发展情况。第二章对媒体融合下的报纸进行研究，了解报纸广告市场丧失的严重性以及受到新兴媒体的强大冲击。分析其受众群体被分流以及Web2.0的数字革命是报纸进行媒体融合的动因。为更清晰的对比出转变后报纸的视觉形式，在第三章当中，对印刷视觉形式报纸的优势与弊端进行了研究。从视觉设计的角度，，对报纸固有视觉形式作出比较分析。第四章重点着力于报纸的两种新视觉形式，具有设计感的电子报纸与开放式的手机报纸。分别总结了电子报纸与手机报纸的页面设计原则与信息设计原则。在第五章中，则从视觉设计的角度对未来的报纸媒体形式进行了展望与思考。本文主要是从媒体融合的背景下对报纸进行研究，并且运行设计的思维分析其在转变前后视觉形式上的主要变化。
[Abstract]:Newspaper is in a higher position and plays an important role in people's daily life. It is the main source of information for people and is widely accepted and highly recognized by the society. With the rise of new media in modern society, the survival of newspaper industry is facing more and more serious problems. However, in the current environment of media integration, the visual form of newspaper has not only changed greatly, but also found the opportunity and method to develop again. New visual forms such as electronic newspapers and mobile-phone newspapers have emerged following the convergence of newspapers and other emerging media. Under the background of the media fusion, the newspaper in print; the motivation of the media fusion; the visual form before the change and the new visual form after the change; the design principle of the new visual form after the newspaper transformation. These are the problems to be studied in this paper. This paper is divided into five parts. The first chapter is the introduction, analyzing the reality of the newspaper under the background of social, cultural, economic and media integration. Using the corresponding methods, we can grasp the development of newspapers at home and abroad under the current media environment. The second chapter studies the newspapers under the media integration to understand the seriousness of the loss of the newspaper advertising market and the strong impact of the emerging media. The analysis of the streaming of the audience and the digital revolution of Web2.0 are the causes of media integration. In the third chapter, the advantages and disadvantages of printed visual newspapers are studied. From the perspective of visual design, the paper makes a comparative analysis of the inherent visual form of newspapers. Chapter four focuses on two new visual forms of newspaper, electronic newspaper with design sense and open mobile newspaper. The page design principle and information design principle of electronic newspaper and mobile newspaper are summarized respectively. In the fifth chapter, the paper looks forward to the future form of newspaper media from the angle of visual design. This paper mainly studies the newspaper under the background of media fusion, and analyzes the main changes of visual form before and after the change in the thinking of running design.
【学位授予单位】：齐齐哈尔大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G210

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