连锁经营的电子商务信息系统的应用研究与分析

发布时间：2018-05-02 12:30

本文选题：电子商务信息系统 + 连锁经营　；参考：《华中师范大学》2007年硕士论文

【摘要】： 电子商务与连锁经营在我国现在发展都很迅猛，呈现出勃勃生机，但也都出现了各自的瓶颈和问题。影响电子商务发展的主要有三个方面：物流、信息流和资金流，而其中物流问题位居首位。由于在线购物增长和消费者期望值增加，已极大地增大B2C公司供货系统的压力，而延误送货最终将导致客户丧失信任。如果物流配送问题不解决好，电子商务将难以深化发展。而传统的连锁企业，尤其是连锁零售业，开设店面往往成本巨大，投资风险很高，需要做很多很烦琐的调查工作。而且随着店面和连锁经营范围的扩大，信息收集与传递、指导控制力度和广告宣传等问题也会随之成倍增加，造成风险的增大。而连锁经营与电子商务信息系统的结合，将使二者相互补充，成为一个有机的整体，并大大提高连锁企业的信息化、网络化程度，提升其核心竞争力。本文需要先对国内连锁经营企业，，尤其是连锁零售业和我国B2C的电子商务发展中遇到的瓶颈和相关问题进行解说和分析，找出各自不足的原因；而后结合连锁经营与电子商务各自的优势，采取优势互补，进行系统整合，探讨基于连锁企业的电子商务信息系统的应用与实现，这其中包括技术的整合、经营理念的改进，也包括组织结构的变革和管理思想的飞跃。接着文章列举了国内外在这方面的先进经验，结合典型范例，分析他们的成功原因和目前遇到的问题。而后，本文将详细说明连锁企业应用电子商务信息系统的可能模式，探讨其实现的手段与方法，并且试着分析连锁企业结合了电子商务信息系统后的组织结构形式变化与未来发展趋势。最后文章重点讨论了如何将应用系统设计出来，包括整体框架、UI设计、功能实现和后台运作等等。这样一来，经过一系列循序渐进的研究分析和模型设计，最终形成一套完整系统的研究理论。
[Abstract]:E-commerce and chain operation are developing rapidly in our country, showing great vitality, but they all have their own bottlenecks and problems. There are three main aspects that affect the development of electronic commerce: logistics, information flow and capital flow. Growth in online shopping and rising consumer expectations have significantly increased the pressure on B2C's supply system, and delays in delivery will eventually lead to a loss of trust among customers. If the logistics distribution problem is not solved well, e-commerce will be difficult to deepen the development. The traditional chain enterprises, especially the retail chain, often have huge cost and high investment risk, so they need to do a lot of tedious investigation. With the expansion of storefront and chain management scope, information collection and transmission, guidance and control, advertising and other issues will increase exponentially, resulting in an increase in risk. The combination of chain operation and electronic commerce information system will make them complement each other, become an organic whole, and greatly improve the information and network degree of chain enterprises, and enhance their core competitiveness. This paper first needs to explain and analyze the bottlenecks and related problems encountered in the development of domestic chain business enterprises, especially the chain retail industry and B2C e-commerce, and find out the reasons for their shortcomings. Then combine the advantages of chain operation and electronic commerce, take advantage complementary, carry on system integration, discuss the application and realization of electronic commerce information system based on chain enterprise, which include technology integration, management idea improvement, It also includes the change of organizational structure and the leap of management thought. Then the article enumerates the domestic and foreign advanced experience in this aspect, unifies the typical example, analyzes their success reason and the question which meets at present. Then, this paper will explain in detail the possible mode of application of e-commerce information system in chain enterprises, and discuss the means and methods of its realization. And try to analyze the chain enterprises after the combination of e-commerce information system organizational structure changes and future trends. Finally, the paper discusses how to design the application system, including the overall framework UI design, functional implementation and background operation, and so on. As a result, through a series of gradual research analysis and model design, a complete system of research theory is finally formed.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：F721.7;F724.6

【引证文献】