英语饮食广告语的语用研究

发布时间：2018-05-06 02:04

本文选题：广告语言 + 英语饮食广告语　；参考：《长春工业大学》2015年硕士论文

【摘要】：随着经济社会的协调发展,从各个角度研究广告越来越成为热门议题,因为广告已渗透到生活的各个领域,例如,因特网,电视,报纸,杂志以及广播等。广告语蕴含着丰富的广告信息,代表着一种产品的形象,所以,人们高度重视广告语。广告语的独特魅力也引起学者和研究者的高度关注。近几年,研究者开始把广告语的研究与语用学联系起来。毫无疑问,语用学是研究语言运用的一门学科。因此,对广告语的研究就与语用学紧密联系在一起。通过运用语用学的相关理论,包括会话含义理论,言语行为理论,语用策略等等,研究者可以对广告语言的运用进行研究,以便使广告语的设计更加有效合理。在本篇论文中,作者在语用学相关理论的基础上,也就是言语行为理论,合作原则和礼貌原则,把注意力放到英语饮食广告语的研究上。根据广告语现有的研究情况,作者详细阐述了广告语包括定义,分类和特点等,以及语用理论的相关知识。总体上来说,作者借助言语行为理论,合作原则,和礼貌原则等来逐步研究英语饮食广告语。用于研究英语饮食广告语的这些理论不仅有益于分析广告语言,也有助于探讨语用学在广告语中的应用。运用相关的语用理论来设计广告语能达到理想效果,很明显语用学的运用对广告受众群体和广告商会产生重大影响。因为广告语无处不在,所以关注广告语是非常必要的,广告语运用语用理论能提高广告语的质量。而且,将语用理论运用到广告语中有助于促使广告商设计出更有效更合理的广告语,同时,在选择饮食时,也可以帮助受众群体免受误导。
[Abstract]:With the coordinated development of economy and society, the study of advertising from various angles has become a hot topic, because advertising has penetrated into various fields of life, such as Internet, television, newspapers, magazines and radio. Advertising language contains rich advertising information and represents the image of a product, so people attach great importance to advertising language. The unique charm of advertising language has also attracted great attention of scholars and researchers. In recent years, researchers have begun to link the study of advertising with pragmatics. There is no doubt that pragmatics is a discipline for the study of language use. Therefore, the study of advertising language is closely related to pragmatics. By using the relevant theories of pragmatics, including conversational implicature theory, speech act theory, pragmatic strategy and so on, researchers can study the use of advertising language in order to make the design of advertising language more effective and reasonable. In this thesis, based on the theories of pragmatics, that is, the theory of speech act, the principle of cooperation and the principle of politeness, the author focuses on the study of English diet advertising language. According to the existing research of advertising language, the author elaborates the definition, classification and characteristics of advertising language, as well as the relevant knowledge of pragmatic theory. In general, the author uses speech act theory, cooperative principle and politeness principle to study English food advertising language step by step. These theories are useful not only to analyze advertising language, but also to explore the application of pragmatics in advertising language. It is obvious that the application of pragmatics has a great influence on the advertising audience and advertisers. Because advertising language is ubiquitous, it is necessary to pay attention to advertising language, which can improve the quality of advertising language by using pragmatic theory. Moreover, the application of pragmatic theory to advertising language can help advertisers to design more effective and reasonable advertising language, at the same time, it can also help the audience to avoid misleading when choosing diet.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：H313

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