探析“红色”在现代平面设计艺术中的应用

发布时间：2018-05-06 02:07

本文选题：红色 + 文化内涵　；参考：《山东大学》2013年硕士论文

【摘要】：中国的传统色彩文化历史悠久,源远流长,是中国文化遗产的重要组成部分。在中华文明长期发展和变迁中,传统色彩文化作为重要的构成元素绵延久远,与中国的政治、经济、文化都有密切的联系,并且发挥着重要的作用,形成了独特的色彩文化。不仅如此,色彩在现代社会中的应用也十分广泛,尤其在现代平面设计中,色彩更是不可或缺的元素。在浩瀚的中国传统色彩文化中,“红色”是具有典型代表意义的色彩,从古至今都备受人们的青睐。“红色”作为一种炽热饱满的色彩,它散发着原始艺术气质,洋溢着尊贵喜庆的气氛,对于现代平面设计的创作来说,无疑是一种觉悟和启迪,提供了深厚的精神底蕴,同时也表现出相应的民族文化心理和民族特色。本论文主要分四章对“红色”进行论述。第一章论述了红色的历史文化探源,其中第一节主要梳理了色彩的形成及其在人类文化和生活中的重要地位；第二节主要从原始人类的血崇拜、火崇拜、日崇拜来阐述红色的历史起源；第三节梳理了“红色”在东西方文化中的发展脉络,对“红色”在历史沉淀中形成的文化内涵进行了描写分析,并利用东西方文明中“红色”的影响力来探讨“红色”在现代平面设计中的应用价值。第二章重点分析了红色的文化内涵,其中第一节从中国古代色彩观——“五色体系”中“红色”的影响力、儒家色彩观“红色”的崇高地位以及从封建等级制度和“中庸思想”来分析了红色所蕴含的文化内涵；第二节对“红色”在东西方文明发展中所蕴含的象征内涵进行了详细的阐述。第三章对“红色”在中国传统文化和当代生活中的设计应用进行具体分析。其中第一节分别对红色在婚嫁文化、建筑文化、民间服饰、传统艺术品、节庆文化、民间艺术、政治中的体现来分析了“红色”的传统文化特色；第二节则从“衣、食、住、行”四个方面阐述了“红色”在当代生活中的不同应用设计及其对人类生活的影响。第四章详细分析了“红色”在现代平面设计中的应用,其中第一节介绍了现代平面设计的概念以及色彩在现代平面设计中所展现的价值；第二节则根据“红色”在现代平面设计的不同设计分类：标志设计、广告设计、书籍装帧设计、包装设计、品牌设计,依据不同的经典设计案例来展现“红色”在现代平面设计中的应用价值；第三节分析了“红色”在现代平面设计中的应用特性,深入分析了“红色”应用的优劣势以及应该如何合理应用“红色”才能取得最佳效果；第四节结合设计案例对“红色”在互联网传播和经济全球化新环境下的发展趋势进行了探讨并对其作为代表中国的一种国际化视觉语言进行了展望。
[Abstract]:Chinese traditional color culture has a long history and is an important part of Chinese cultural heritage. In the long-term development and change of Chinese civilization, the traditional color culture, as an important component element, has a close relationship with Chinese politics, economy and culture, and plays an important role in forming a unique color culture. Not only that, color is also widely used in modern society, especially in modern graphic design, color is an indispensable element. In the vast traditional Chinese color culture, "red" is a typical color, which has been favored by people since ancient times. As a kind of hot and full color, "Red" exudes primitive artistic temperament and exuberant festive atmosphere. It is undoubtedly a kind of consciousness and inspiration for the creation of modern graphic design and provides a profound spiritual foundation. At the same time, it also shows the corresponding national cultural psychology and national characteristics. This paper is divided into four chapters to discuss red. The first section mainly combs the formation of color and its important position in human culture and life, the second section mainly from the primitive human blood worship, fire worship, The third section combs the development of "red" in the eastern and western cultures, and describes and analyzes the cultural connotation of "red" formed in the historical precipitation. And use the influence of red in eastern and western civilization to explore the application value of red in modern graphic design. The second chapter focuses on the analysis of the cultural connotation of red, the first of which is the influence of "red" in the "five colors system" from the view of color in ancient China. The high status of "red" in Confucian color view and the cultural connotation of red were analyzed from the feudal hierarchy system and the "mean thought". The second section elaborates the symbolic connotation of red in the development of eastern and western civilization. Chapter three analyzes the design and application of Red in Chinese traditional culture and contemporary life. The first section analyzes the traditional cultural characteristics of "red" in marriage culture, architectural culture, folk dress, traditional art, festival culture, folk art and politics, respectively; the second section analyzes the traditional cultural characteristics of "red" from "clothing, food, housing," This paper expounds the different application design of red in contemporary life and its influence on human life. The fourth chapter analyzes the application of "red" in modern graphic design in detail. The first section introduces the concept of modern graphic design and the value of color in modern graphic design. The second section is based on the different design categories of "red" in modern graphic design: logo design, advertising design, book binding design, packaging design, brand design, According to different classic design cases to show the application value of "red" in modern graphic design. Section three analyzes the application characteristics of "red" in modern graphic design. The advantages and disadvantages of "red" application and how to apply "red" reasonably to obtain the best results are analyzed. The fourth section discusses the development trend of "Red" in the new environment of Internet dissemination and economic globalization, and looks forward to it as an international visual language representing China.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J51;G122

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