服装品牌中VI（视觉识别）的应用研究

发布时间：2018-05-06 09:33

本文选题：服装品牌 + Ⅵ　；参考：《青岛大学》2013年硕士论文

【摘要】：本文以服装品牌发展为研究背景,通过对服装品牌中VI视觉识别应用研究,总结分析了VI视觉识别对于服装品牌发展过程中的重要意义。系统阐述了服装品牌中V工识别的功能与特性,结合品牌案例分析了服装品牌中VI识别设计的当代美学价值和未来设计的发展趋势。结合相关品牌实际对“服装品牌VI识别设计原则及方法”、“VI在服装终端形象中的应用”、“VI在延伸产品中的应用”进行了系统的归纳。对服装品牌VI中包括“logo”“标准字”、“标准色”等在内的基础要素识别和包括“包装”“广告”“网络传播”等在内的应用延伸识别的设计方法进行了尝试性的研究和探索。本课题的研究内容主要分为五个部分：前言部分主要介绍选题背景和选题的目的意义,以及目前国内外品牌VI理论的研究现状。第一章通过对VI视觉识别设计的概述,从宏观角度了解了品牌VI的涵义、构成、及发展。第二章主要分析VI视觉识别的特性,阐明了VI识别对服装品牌发展的重要作用。通过品牌案例分析总结了VI识别的美学价值和发展现状并对未来发展趋势进行探讨。第三章中对VI识别设计在服装品牌终端和延伸品设计中的应用结合实际案例进行总结,归纳设计方法。第四章主要对VI识别的基础要素和应用延伸的设计方法进行尝试性的研究和探索实践。第五部分为论文的总结部分,总结概括了论文的主要的论点,阐述论文的现实意义。
[Abstract]:In this paper, the development of clothing brand as the research background, through the clothing brand VI vision recognition application research, summed up and analyzed VI visual recognition for the clothing brand development process of important significance. This paper systematically expounds the functions and characteristics of V recognition in clothing brand, and analyzes the contemporary aesthetic value of VI identification design in clothing brand and the development trend of future design combined with brand case. Combined with the actual situation of related brands, the principles and methods of VI identification and design of clothing brands, the application of VI in clothing terminal image and the application of VI in extended products are systematically summarized. For clothing brand VI, include "logo", "Standard word", The design method of basic element recognition including "standard color" and application extension recognition including "package", "advertisement" and "network communication" is studied and explored in this paper. The research content of this topic is divided into five parts: The preface mainly introduces the background of the topic and the significance of the topic, as well as the current research status of brand VI theory at home and abroad. The first chapter through the VI visual recognition design overview, from the macro perspective to understand the meaning of brand VI, composition, and development. The second chapter mainly analyzes the characteristics of VI visual recognition and expounds the important role of VI recognition in the development of clothing brand. The aesthetic value and development status of VI identification are summarized through brand case analysis and the future development trend is discussed. The third chapter summarizes the application of VI identification design in clothing brand terminal and extension design combined with practical cases, and summarizes the design method. In the fourth chapter, the basic elements of VI recognition and the design method of application extension are studied and explored. The fifth part is the summary of the thesis, summarizes the main points of the paper, expounds the practical significance of the paper.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TS941.2

【参考文献】