国内公益广告行业的发展现状研究

发布时间：2018-05-08 13:42

本文选题：公益广告 + 发展现状　；参考：《新闻与写作》2017年05期

【摘要】：国内公益广告整体规模的不断扩大、综合效益的持续提升,为我国公益广告的纵深发展创造了积极条件。在广告行业竞争加剧、受众消费需求更为多样化的背景之下,应及时调整公益广告的设计思路与表达形态,注重文化与情感元素的添加、凸显传媒的人文思想底蕴,提高公益广告的综合表现力与影响力,以实现公益广告革新与传媒产业拓展的协同共进。
[Abstract]:The continuous improvement of the overall scale of public welfare advertisements in China has created positive conditions for the deep development of public welfare advertisements in China . In the context of intensifying competition in advertising industry and more diversified consumer demand , it is necessary to adjust the design thinking and expression patterns of public welfare advertisements in a timely manner , pay attention to the addition of culture and emotional elements , highlight the cultural and emotional elements of the media , and improve the comprehensive expressive force and influence of the public and public advertisements in order to realize the synergy of the innovation of public welfare advertisements and the development of the media industry .

【作者单位】：武汉工商学院;
【分类号】：F713.8

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