流行色的心理效应在艺术设计中的应用研究

发布时间：2018-05-09 05:28

本文选题：流行色 + 心理效应　；参考：《齐齐哈尔大学》2013年硕士论文

【摘要】：人们的生活中必须要有色彩的填充，只有让人们的生活环境中充满五颜六色的色彩装饰，才能使人们感受到自然的美，从而感受到生活的美。而且，色彩的时代性表明，某种色彩可能在某个时期非常流行，但是过了一段时间之后就会逐渐被其它“新兴”的、“时尚”的色彩取代。所以，这种随着时代发展变迁不断变换的颜色就是“流行色”。随着中国经济的不断发展，人们对于物质和精神的追求也促使中国人的生活品质发生了重大的转化，人们追逐色彩，，追逐时尚，而流行色投射在人们生活中的吃、穿、住、行的设计上，其影响也被无限的体现出来。所以近些年，有关流行色的变化日益引起了专家、商家和消费者的广泛关注。也正因为这些原因，笔者以流行色为自己的研究对象，研究流行色在艺术设计中的应用，以期为以后的流行色彩的变迁以及流行色在服饰设计、家居设计以及家电设计中的发展和实践应用奠定牢固的理论基础。流行色的出现并非孤立现象，而是各种社会作用下的共同结果；流行色并非指单一的颜色，而是很多色组或者色相；每个色彩季节性的流行色有着明显的倾向性。流行色具有时代性；流行色和自身所在的自然环境密切相关；流行色的变化趋势非常符合色彩视觉上的生理和心理的平衡互补；每个国家和民族因为政治经济、社会形态、文化艺术和科学教育的不同，甚至是风俗习惯和乡土人情的不同，就会在性格、气质、兴趣和爱好等方面表现的不同，从而对色彩也各具偏好；流行色的形成和权力、地位、明星效应等密不可分。从流行色的心理效应出发，流行色体现了人们对于时尚、更新以及品位的追求。并非所有的艺术产品设计都需要流行色。流行色适宜应用于服装设计、家居设计、家电设计等艺术设计中；而对于广告设计、产品包装、标识、公共环境、公共产品以及日用品设计等艺术设计中就不适宜运用流行色。此外，流行色心理效应在服饰设计、家居设计和家电设计中的应用，首先要重视色彩自身的心理和生理启示，给予产品一个主色调；第二是利用流行色不同色组的明暗度和色相，让产品产生不同层次的色彩，丰富色彩的构成；第三是要符合大众的消费者，对于现代社会经济文化等“自然化”、“人文化”的走向也要关注。
[Abstract]:People's life must be filled with color, only by making people's living environment full of colorful color decoration, can people feel the beauty of nature and thus the beauty of life. Moreover, the age of color indicates that a certain color may be very popular at a certain time, but over time will gradually be replaced by other "new", "fashion" color. Therefore, this color changing with the development of the times is the "popular color." With the continuous development of China's economy, people's pursuit of material and spiritual qualities has also led to a major transformation of the quality of life of the Chinese people. People chase colors, pursue fashion, and popular colors project into people's lives to eat, dress, and live. The design of the line, its influence is also infinite embodiment. So in recent years, the change of popular color has increasingly attracted the attention of experts, merchants and consumers. Because of these reasons, the author takes the popular color as his research object, studies the application of the popular color in the art design, with a view to the change of the popular color in the future and the fashion color in the clothing design, The development and practical application of home design and home appliance design lay a solid theoretical foundation. The appearance of popular color is not isolated phenomenon, but the common result of various social action; popular color does not refer to a single color, but many color groups or hue; each color seasonal fashion color has obvious tendency. Popular colors are of the times; they are closely related to the natural environment in which they live; the changing trend of popular colors is very consistent with the balance and complementarity of the physical and psychological aspects of color vision; every country and nation, because of its political, economic and social forms, Differences in culture, art, science and education, or even customs and local customs, will result in differences in character, temperament, interest and hobby, and thus have their own preferences for color; the formation, power, and status of popular colors. Star effect is inseparable. From the psychological effect of popular color, popular color reflects the pursuit of fashion, renewal and taste. Not all art products need fashionable colors. Fashion color is suitable for fashion design, household design, home appliance design and other art design, but for advertising design, product packaging, logo, public environment, public goods and daily necessities design and other art design is not suitable for the use of fashion color. In addition, the application of popular color psychological effect in clothing design, household design and home appliance design, first of all, should pay attention to the psychological and physiological enlightenment of color itself, and give the product a main tone; The second is to make use of the brightness and shade of different color groups of popular colors, so that the products can produce different levels of colors and enrich the composition of colors. Third, they should be in line with the masses of consumers and "naturalize" modern social, economic, cultural, and so on. Attention should also be paid to the trend of human culture.
【学位授予单位】：齐齐哈尔大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J51

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