时尚广告设计中的图形语义研究

发布时间：2018-05-09 05:50

本文选题：时尚广告 + 图形　；参考：《北京服装学院》2012年硕士论文

【摘要】：文章从时尚广告中的图形作为出发点，初步界定了时尚广告的内涵，对时尚广告中的图形符号进行了较为深入的分析，将图形符号与文化进行了关联比较。并且融入了广告媒介的初步展现以及图形创新的多维度展示。本文首先概述了时尚广告的发展历程，表述了时尚广告的内涵特征，，以此界定出来时尚广告中的图形。那么，当时尚广告图形进行语言意义表达时，它不仅需要一定的图形元素设计原则以及表达方式，更要能准确的表达出来产品的主题含义，这些都可以借助于传统、新兴的媒介进行传播。时尚广告在自身的发展演变中，沉淀下来的文化内涵，依旧是广告设计继续前进和发展的指导性思想。时尚广告的图形符号与文化相互的共生，完美的契合，正是时尚广告设计长期积淀下来的果实。也是广告设计师们必然探索的目标之一，这个也是本文研究的价值点。
[Abstract]:This paper defines the connotation of fashion advertisement from the point of view of graphic in fashion advertisement, analyzes the graphic symbol in fashion advertisement, and compares the graphic symbol with culture. And integrated with the initial display of advertising media and graphics innovation of the multi-dimensional display. This paper first summarizes the development of fashion advertising, describes the connotation of fashion advertising characteristics, so as to define the figure in fashion advertising. Well, when fashion advertising graphics express their language meaning, it not only needs certain design principles and expression methods of graphic elements, but also can accurately express the theme meaning of the product, all of which can benefit from tradition. Emerging media spread. The cultural connotation of fashion advertisement in its own development and evolution is still the guiding thought of advertising design. The symbiosis between graphic symbols and culture of fashion advertising is the fruit of long-term accumulation of fashion advertising design. It is also one of the goals that advertising designers must explore, which is also the value of this study.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3

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