红色对女性性吸引力影响的实验研究

发布时间：2018-05-10 06:43

本文选题：颜色 + 红色　；参考：《西南大学》2013年硕士论文

【摘要】：在许多非人类的灵长类动物中,雌性身体出现红色是性兴奋的信号,而这种信号会吸引雄性同类,因而红色能增加雌性对雄性的吸引力,国外有研究证实了这种效应在人类中同样存在,然而,红色在中国具有特殊的意义,文章通过四个实验来证明红色的这种效应在中国是否存在跨文化差异,实验采用被试间设计,让两组男性被试分别看一张同一女性穿不同颜色衣服的照片,并完成相应的问卷,在实验1中,照片中女性穿红色或白色衣服,来验证是否穿红色衣服的女性更有吸引力且更有性吸引力；在实验2中,把对比颜色换为黑色,并且把评价范围从性吸引力扩展到对女性整体亲和力的评价；实验3中,把对比颜色换为蓝色,在评价中加入了对女性善良品质的评价,并且检验男性是否愿意与目标女性建立长久伴侣关系；实验4中,把对比颜色换为绿色,并检验男性感知到的女性的性开放程度在“红色—性吸引”中是否起中介作用。实验结果采用spss软件进行统计分析,结果表明：相比于其他颜色而言,男性认为穿红色衣服的女性更有吸引力和性吸引力。然而红色不会增加男性对女性的整体好感,也不会提高男性对其善良维度的评价。不仅这样,相比其他颜色而言,男性更不愿意与穿红色衣服的女性建立长期的伴侣关系,说明“红色效应”只存在于短期关系中,而不适用于长期关系。文章除了证实了“红色效应”的存在,还假设并检验了男性感知到的女性性开放程度在红色与性吸引之间起到中介作用,即男性认为穿红色衣服的女性更有性吸引力。被试自己也没有意识到自己的判断受到颜色的影响。这些实验证明红色作为一个潜在的却有惊人力量的环境刺激,其对两性关系的影响具有跨文化一致性。研究的结果对两性交往有着重要的实践意义,并且有可能对时尚顾问、服装设计师和广告商等有借鉴价值。
[Abstract]:In many non human primates, the female body appears red as a signal of sexual excitement, and this signal will attract male counterparts, so red can increase the attraction of the female to the male. Foreign studies have confirmed that this effect is the same in human beings. However, red color is of special significance in China, the article passes four real things. The test showed whether there was a cross cultural difference in the red effect in China. The experiment was designed to allow two groups of men to look at a picture of the same woman in different colors and complete a corresponding questionnaire. In Experiment 1, women wore red or white clothes to verify whether women in red were more likely to wear red clothes. It was attractive and more attractive; in Experiment 2, the contrast color was changed to black, and the evaluation range was extended from sexual attraction to the overall affinity for women. In Experiment 3, the contrast color was changed to blue, the evaluation of the good quality of women was added to the evaluation and whether men were willing to build women with the target. In Experiment 4, the contrast color was changed to green, and whether the sexual openness of men perceived by men was mediating in the "red sex attraction". The results of the experiment were analyzed by SPSS software. The results showed that men thought more women in red than in other colors. Attractiveness and sexual attraction. However, red does not increase the overall good sense of men on women, nor does it increase the men's assessment of their good dimensions. In this way, men are more reluctant to establish a long-term relationship with women in red clothes than other colors, indicating that the "red effect" exists only in short-term relationships, but not in the short term. In addition to confirming the existence of the "red effect", the article also hypothesized and tested the mediating effect of male perceived sexual openness between red and sexual attraction, that is, men think that women in red clothes are more attractive. These experiments prove that red as a potential but powerful environmental stimulus, its influence on gender relations is cross cultural. The results of the study have important practical significance for gender interaction and may be of reference to fashion consultants, fashion designers and advertisers.

【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：B844.5

【参考文献】