数字音乐动画MV的风格及表现研究

发布时间：2018-05-10 10:28

本文选题：数字音乐动画MV + 数字媒体技术　；参考：《北京服装学院》2012年硕士论文

【摘要】：MV不仅是一种视听文化，更是一种商业文化氛围下的产物。MV是作为电视广告的雏形而诞生的，这一成因就诠释了它的商业本质：是为了宣传歌曲及歌手而存在。随后衍生而出的动画类的MV也不例外，其本质虽然也是一种大众化的商业艺术，但是它已经最大限度的保留了音乐和艺术家的艺术立场。随着数字媒体技术的产生与发展，以及动画及音乐的商业性和时尚性的不断增强，数字音乐动画MV的存在也越来越普遍。本文从数字音乐动画MV的三个发展阶段，即电视发展阶段、音乐现场发展阶段和网络及虚拟现实发展阶段，提取素材进行研究分析。根据MV素材其自身的特征，并结合不同年代的社会背景、美学基础等形成人们文化及价值观念的因素，对数字音乐动画MV从其风格及表现形式的角度进行重新分类。根据重新定义的风格类别，剖析数字音乐动画MV其自身的艺术创作过程和欣赏过程，揭示其自身所产生的艺术价值。本文同时也结合新的风格分类和数字媒体技术的发展趋势，分析指出数字音乐动画MV的发展动向。数字音乐动画MV的发展一直与数字媒体技术的进步密不可分，或者说是由数字媒体技术的进步推动的。进入21世纪的数字媒体时代，以数字媒体技术、多种艺术表现风格和大众娱乐文化的发展为基础，数字音乐动画MV开创了多样化发展的新局面。
[Abstract]:MV is not only a kind of audiovisual culture, but also a product of commercial culture. MV was born as the embryonic form of TV advertisement, which explains its commercial essence: it exists for the promotion of songs and singers. Subsequently, the animated MV is no exception, its essence is also a popular commercial art, but it has retained the art position of music and artists to the maximum extent. With the emergence and development of digital media technology, as well as the increasing commercial and fashion of animation and music, the existence of digital music animation MV is becoming more and more common. In this paper, three stages of development of digital music animation MV, that is, television development stage, music scene development stage and network and virtual reality development stage, are extracted for research and analysis. According to the characteristics of MV material and the social background and aesthetic basis of different ages, this paper reclassifies the digital music animation MV from the angle of its style and expression form. According to the redefined style category, this paper analyzes the process of artistic creation and appreciation of digital music animation MV, and reveals its artistic value. This paper also points out the development trend of digital music animation MV according to the new style classification and the development trend of digital media technology. The development of digital music animation MV has been closely related to the progress of digital media technology, or driven by the progress of digital media technology. Entering the digital media era in the 21st century, based on the development of digital media technology, various artistic expression styles and popular entertainment culture, the digital music animation MV has created a new situation of diversified development.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J954

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