论当代海报设计的艺术化趋向

发布时间：2018-05-10 11:28

本文选题：海报 + 艺术设计　；参考：《苏州大学》2010年硕士论文

【摘要】： 海报在人类社会活动中曾扮演过十分重要的角色。现代海报从十九世纪末发展到今天，已经有一百多年的历史。早期的海报是工业时代重要的商业广告媒体。随着科技和经济的进步，特别是数字化信息媒体的大发展，，海报的商业传播价值日渐萎缩，当代海报的主题内涵和艺术表现语言都发生了很多变化。如今，海报的设计重心已逐渐转向社会文化和意识形态领域，在创作观念及设计语言上也表现出较强的艺术化倾向。海报作为平面设计领域最重要的视觉艺术形式之一，受到平面设计师和设计理论家较多的关注，对其展开的研究也比较多，目前研究多是集中在海报的创意、形式语言、历史风格、信息强化策略等方面，或者针对某类海报进行研究，如公益海报等。对当代海报整体发展特征的研究目前不多，本文将对这一方面进行探讨。本文将从“海报设计艺术化趋向”的概念释义、海报的分类及其发展特点、海报艺术化趋向的表现特征、海报日益艺术化的原因、对当代中国海报艺术发展的思考等几个方面做详细阐述，从历史、文化、社会、心理等方面分析海报艺术化发展的深层次原因。通过分析海报发展的历史、现状及艺术特点，总结探讨了当代海报艺术化趋向的表现特征，提出了当代海报艺术化发展的理论观点。
[Abstract]:Posters have played a very important role in human social activities. Modern posters have a history of more than one hundred years since the end of the nineteenth century. Early posters were important commercial advertising media in the industrial age. With the development of science and technology and economy, especially the great development of digital information media, the commercial communication value of posters is shrinking day by day. Many changes have taken place in the theme connotation and artistic expression language of contemporary posters. Nowadays, the focus of poster design has gradually shifted to the field of social culture and ideology, and has also shown a strong artistic tendency in the creative concept and design language. As one of the most important visual art forms in graphic design field, posters are paid more attention by graphic designers and design theorists. Historical style, information reinforcement strategies, or research on certain types of posters, such as public posters. There are few researches on the overall development characteristics of contemporary posters, this paper will discuss this aspect. This article will explain the concept of "the artistic trend of poster design", the classification of poster and its development characteristics, the characteristics of the artistic trend of poster, and the reason why poster is becoming more artistic. This paper expounds in detail the development of poster art in contemporary China, and analyzes the deep-seated reasons for the artistic development of poster from the aspects of history, culture, society, psychology and so on. By analyzing the history, present situation and artistic characteristics of poster development, this paper summarizes and discusses the expressive characteristics of contemporary poster artistry trend, and puts forward the theoretical viewpoint of contemporary poster artistry development.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524

【引证文献】