山东百花食品有限公司蜂上皇品牌蜂产品系列包装设计

发布时间：2018-05-11 12:26

本文选题：蜂上皇品牌 + 蜂蜜包装　；参考：《昆明理工大学》2013年硕士论文

【摘要】：包装是商品的外衣。作为生产过程中的最后一道工序,却最先与消费者见面。现代包装已经不单单是对产品进行盛纳、保护的简单作用,而是日益成为商业竞争的手段、广告的载体、大众消费文化的视觉承担者,甚至成为国民经济的重要组成部分。包装是商品生产和消费者之间的纽带,它是生产过程的最后一道工序,却在流通中与消费者最先接触。好的包装让人有一种不是物质上的需要却想将其据为己有的冲动。正如詹姆斯皮尔蒂奇说的那样：“包装是沉默的推销员”。包装是品牌理念、产品特性、消费心理的综合反映,它直接影响到消费者的购买欲。包装是建立产品与消费者亲和力的重要有力手段。经济全球化的今天,包装与商品已很好的融为一体。包装作为实现商品价值和使用价值的手段,在生产、流通、销售和消费领域中,发挥着极其重要的作用,我深信好的包装设计会为企业带来很好的经济收益和广告宣传的作用。将所学知识与现实产品的包装设计相结合,首要的一点就是对这个产品进行深入的了解。所以我前往山东百花食品有限公司调查,搜集了大量资料,了解了蜂蜜的生产状况。在开展设计工作时,我首先对市场上的各大蜂蜜品牌进行调查,综合了解了现阶段市场上的蜂蜜产品包装,然后开始对其功能性和实用性进行思考和创新,以功能和造型为基础,通过运用不同的设计元素,来产生设计案例。尝试各种功能与装饰结合的可能,最后生成了几十个设计方案。本设计中的方案,有瓶贴设计、单体包装设计和礼盒包装设计。对不同的蜂蜜类型又做了分类设计,有槐花蜂蜜、山花蜂蜜、荆花蜂蜜、枣花蜂蜜、儿童蜂蜜、蜂王浆、柑橘蜂蜜、椴树蜂蜜等九个大类,主要使用了纸板类中的单桨漂白硫酸盐纸作为主要材质,并通过对图案、造型、色彩的提炼,进行了多种组合。所有材料尽量保持绿色环保的理念。同时也保留了蜂蜜包装最纯粹的韵味。在蜂蜜产品的包装设计上,进行了多种多样的探索和思考。为生产厂家带来了丰厚的收益。为现阶段市场上的蜂蜜包装设计的风格注入了新的血液。
[Abstract]:Packaging is the coat of a commodity. As the last process in the production process, but the first to meet with consumers. Modern packaging is not only a simple function of product acceptance and protection, but also a means of commercial competition, a carrier of advertising, a visual carrier of mass consumer culture, and even an important part of the national economy. Packaging is the link between commodity production and consumers. It is the last process in the production process, but it is the first contact with consumers in circulation. Good packaging gives people an impulse not to be material but to take it for themselves. As James Piltier put it: "packing is a silent salesman." Packaging is a comprehensive reflection of brand concept, product characteristics and consumption psychology, which directly affects consumers' desire to buy. Packaging is an important means to establish affinity between products and consumers. Economic globalization today, packaging and commodities have been well integrated. As a means to realize the value of goods and use, packaging plays an extremely important role in the fields of production, circulation, sales and consumption. I am convinced that good packaging design will bring good economic benefits and advertising to enterprises. Combine the knowledge with the packaging design of the real product, the first thing is to have a deep understanding of the product. So I went to Shandong Baihua Food Co., Ltd. to investigate, collected a lot of information, to understand the production of honey. In carrying out the design work, I first investigated the major honey brands in the market, comprehensively understood the packaging of honey products in the market at this stage, and then began to think and innovate on its functionality and practicability. Based on function and modeling, different design elements are used to produce design cases. Try a variety of functions and decoration possible, and finally generated dozens of design plans. In this design, there are bottle sticker design, single package design and gift box packaging design. There are nine kinds of honey, such as Sophora japonica honey, mountain flower honey, Vitex honey, jujube honey, children's honey, royal jelly, citrus honey, Linden honey, etc. The paper mainly uses single paddle bleached sulfate paper as the main material, and through the design, modeling, color extraction, carried out a variety of combinations. Keep all materials as green as possible. It also retains the purest flavor of honey packaging. In the honey product packaging design, conducted a variety of exploration and thinking. It brought huge profits to the manufacturers. For the current stage of honey packaging design style injected new blood.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TS206.2

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