杂志广告设计的感性化诉求

发布时间：2018-05-13 09:55

本文选题：杂志广告 + 感性化　；参考：《湖北工业大学》2014年硕士论文

【摘要】：在经济快速发展得当今社会，人们对于消费的选择已经不在是简单的按需消费，更多注重了广告的品味。这就意味着杂志广告单一传统的宣传方式需要更新，，适应广告发展潮流的新趋势，本文探讨了提升杂志广告的途径，感性化元素在杂志广告中的运用来提升杂志广告的品味和创新理念。让广告更加贴近大众，赢得大众的喜爱，感性诉求是以人性化的内涵接近读者的内心，通过赋予情趣的情感诉求方式，让他们参与或者分享杂志广告所带来的令人愉悦的精神享受，去激发读者积极的情感体验，使其与广告之间建立情感联系，对广告产生情感化的偏爱，引起共鸣。感性元素的加入使得杂志广告具有了诱惑力和感染力，为杂志广告设计要求提供了重要的条件，逐渐的成为杂志广告推广的主流设计趋势。本文针对杂志广告的感性化诉求进行研究分析，运用案例分析和理论介绍进行归纳总结，对杂志广告设计的感性化诉求进行深入的分析，对杂志广告感性化发展途径进行探析和展望。首先对杂志广告的现今发展状况做一个归纳分析对杂志广告本身的优势和发展途径进行一个总结；其次，分析感性化发展途径对杂志广告的创新作用和运用，再次，本文研究了一些提升杂志广告创新途径的方式，包括拼接手法、杂志广告动态化表现、广告与读者的互动形式表达。深入分析了感性表达的手法和创新途径，对杂志广告的发展带来的新变革。随着社会的发展，人们的观念也发生变化，感性元素加入到设计中是杂志广告发展应该具备的态度，拓展杂志广告设计的空间，表现形式的丰富多样是杂志广告发展的新要求。感性元素在杂志广告设计中表达的理念是：设计应该以人为本，杂志广告设计更应该注重大众的情感和感性化广告设计表达是广告未来发展的关键因素。本文对杂志广告的感性化设计与杂志广告的创新途径结合，进行深入拓展的研究，是杂志广告创新的全新途径。
[Abstract]:With the rapid development of economy, people's choice of consumption is no longer simple on demand, and more attention is paid to the taste of advertising. This means that the single traditional propaganda mode of magazine advertising needs to be updated to adapt to the new trend of advertising development. This paper discusses the ways to promote magazine advertising. The application of perceptual elements in magazine advertising to promote the taste and innovation of magazine advertising. To make the advertisement more close to the public and win the public's love, the emotional appeal is to approach the reader's heart with the humanized connotation, by giving the emotional appeal of interest to the reader. Let them participate in or share the pleasant spiritual enjoyment that magazine advertisement brings, to stimulate readers' positive emotional experience, to establish emotional connection between them and advertisement, to produce emotional preference to advertisement, and to arouse resonance. The addition of perceptual elements makes the magazine advertisement have the attraction and appeal, which provides important conditions for the magazine advertising design requirements, and gradually becomes the mainstream design trend of magazine advertising promotion. In this paper, the sensibility appeal of magazine advertisement is studied and analyzed, and the sensibility appeal of magazine advertisement design is analyzed deeply by case analysis and theoretical introduction. This paper probes into and looks forward to the development way of magazine advertisement sensibility. First of all, this paper makes a summary of the current development of magazine advertising; secondly, it analyzes the innovative role and application of the perceptual development approach to magazine advertising, and thirdly, it summarizes the advantages and development approaches of magazine advertising itself, and then analyzes the innovative role and application of perceptual development approaches to magazine advertising. This paper studies some ways to improve the innovative ways of magazine advertising, including splicing techniques, the dynamic expression of magazine advertisements, and the interactive expression between advertisements and readers. This paper analyzes deeply the techniques and innovative ways of perceptual expression and the new changes brought about by the development of magazine advertisements. With the development of society, people's concept has also changed. It is the attitude that magazine advertisement should have when the perceptual elements are added to the design. It is the new requirement of magazine advertisement development to expand the space of magazine advertisement design. The idea expressed in the magazine advertising design is that the design should be people-oriented, and the magazine advertising design should pay more attention to the emotion of the public and the expression of the sensibility advertising design is the key factor for the future development of the advertisement. This paper combines the perceptual design of magazine advertisement with the innovative way of magazine advertisement, and carries on the thorough development research, which is the brand-new way of the magazine advertisement innovation.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J524.3

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