艺术广告的产生及其价值和意义

发布时间：2018-05-17 11:19

本文选题：艺术广告 + 接受美学　；参考：《吉林大学》2007年硕士论文

【摘要】： 本文从广告现象中抽象出艺术广告进行研究。用接受美学的研究方法界定了什么是艺术广告。描述了广告史中各个时期艺术广告的表现形态,提出广告的发展趋势是艺术广告越来越多,越来越重要,发展到后现代广告则多为艺术广告。最后讨论了艺术广告对于美学的影响,对于广告人的影响,以及广告人应如何承担起艺术家的责任。
[Abstract]:This article abstracts the art advertisement from the advertisement phenomenon carries on the research. What is art advertisement is defined by the research method of reception aesthetics. This paper describes the forms of expression of art advertisements in every period in the history of advertising, and points out that the development trend of advertisements is that more and more art advertisements are more and more important, and that the postmodern advertisements are mostly artistic advertisements. Finally, it discusses the influence of art advertisement on aesthetics and advertising, and how the advertisement should bear the responsibility of the artist.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J524.3

【参考文献】