收入管理理论及其在我国酒店业和广告业中的应用

发布时间：2018-05-17 13:15

本文选题：易腐性库存 + 收入管理　；参考：《复旦大学》2003年博士论文

【摘要】： 收入管理是一项全新的管理模式和理念，在国外航空界首先创建并得到广泛的应用，获得了巨大的成功。但是在我国还没有系统研究和理论框架，因此通过收入管理的研究并促进我国相关行业的发展无论从理论还是实践都是具备一定开创意义的工作。我国也已经开始在包括航空界在内的各个行业的尝试，但是还未在整体上对收入管理思想及在我国的行业运作进行很好地把握。本文将就我国收入管理的应用条件及运作特点进行界定，在对酒店业和广告业收入管理理论、模型进行分析构建的基础上，重新描述收入管理的模型意义，并探讨我国相关行业应用收入管理的模式和可能性。本文将着重于收入管理理论及其在酒店业和广告业的相关应用。作为收入管理中的重要分支——酒店收入管理和广告收入管理，本身具有鲜明的特征,其中酒店收入管理已经在国外同行业的实践中取得一定的成效。随着广告业市场格局的变化，广告业收入管理的研究也开始受到关注。但是就我国而言，收入管理的理论研究和时间工作还进展缓慢。这不仅源于我国对收入管理的研究起步较滞后外，还在于我国酒店业及广告业较国外同行业市场发展程度状况的不同，有着自己的运作、管理、组织特点。在我国进入WTO后，面对愈来愈激烈的国际竞争，，压力将愈来愈大，如何基于我国酒店业和广告业的自身特点，以收入管理的思想和技术提高我国酒店业和广告业的服务和运作水平，进而在整体上提高酒店业和广告业的整体竞争力，这将是本文研究的主要问题。本博士论文将在对收入管理理论及其技术模型的分析及发展的基础上，解析如何在我国酒店业及广告业得到有效运用。首先我国酒店业在收入管理的应用上还处于萌芽阶段，广告业的收入管理即便对于国外的行业来说也还处于酝酿之中，因此，研究收入管理在我国酒店业和广告业的理论构架和实施战略具有重要的理论价值和实践意义。同时必须结合我国的国情，制定相应的技术模型支持。为此，本文将通过创建数量模型、流程模型、结构模型建立在我国酒店业及广告业实施收入管理的思路和方法，提出在我国酒店业及广告业实施收入管理面临的特点、问题及对策，并在对现有酒店业及广告业运作模式的评估和分析基础上提出新的流程设计，对我国酒店业及广告业收入管理战略及前景进行展望。在研究的具体问题上,主要表现为以下几个方面： 1、通过对收入管理思想的阐述，分析收入管理在我国的应用条件，比较国内外收入管理应用环境的不同，提出我国酒店业实施收入管理的对策。 WP=7 2、广告业收入管理的模型及流程设计。广告业的研究还属于起步的阶段，大部分的模型集中于传统媒介管理模型。广告业收入管理本身又存在区别于一般收入管理的特殊性，其中最大的几点特殊性在于其由于“二次购买”的特性衍生出来的购买特征、库存特征及销售体系，但是这些在没有用收入管理的观点来考察之前，一直没有被从理论上发现。为此，本文将侧重于广告业研究方法的讨论和理论框架的搭建，依据理论上的逻辑性和约束条件建立我国广告业实施收入管理的流程模型和结构模型，并提出我国广告业实施收入管理所面临的问题和对策。本文在结构上本文分三大部分共七章。第一部分包括引言、第一、第二章，主要对以往的文章进行回顾和总结，并提出本文基于我国的收入管理的研究问题，对相关的概念进行介绍性的说明。第二部分包括第三、四、五、六章节，是本文的主要创新部分。本部分对酒店业及广告业的收入管理特性进行全面分析的基础上，通过构建收入管理的技术模型、流程模型等，分析收入管理最优解的特性，提出我国应用收入管理的方法和思路，并对我国相关行业应用收入管理所带来的运作理念、流程设计、制度规范、组织结构等进行分析和设计。第三部分为第七章。本部分总体上对我国实施收入管理的环境，条件、思路进行总结，指出我国相关行业实施收入管理的途径和对策，并对我国收入管理的实施前景进行战略展望。
[Abstract]:Income management is a new management model and concept. It is first created and widely used in the foreign aviation industry and has gained great success. However, there is no systematic research and theoretical framework in our country. Therefore, the research on income management and the promotion of the development of related industries in China are certain from both theory and practice. Our country has also begun to try in various industries including the aviation industry, but it has not yet fully grasped the thought of income management and the operation of the industry in our country. This article will define the application conditions and operating characteristics of our income management, and manage the revenue management of the hotel industry and the advertising industry. On the basis of the analysis and construction of the model, the model meaning of income management is redescribed, and the model and possibility of the application of income management in the related industries in China are also discussed.
This article will focus on the theory of income management and its application in the hotel industry and advertising industry. As an important branch of income management, hotel income management and advertising revenue management have distinct characteristics. The hotel revenue management has achieved some success in the practice of foreign trade. The changes in the Bureau and the research on the revenue management of the advertising industry have also begun to attract attention. However, in our country, the theoretical research and time work of the income management are still slow. This is not only due to the lagging behind of our research on income management, but also the difference in the development of our hotel industry and the advertising industry from the foreign market. It has its own operation, management and organizational characteristics. After entering WTO in China, the pressure will become more and more intense in the face of more and more fierce international competition. How to improve the service and operation level of our hotel industry and advertising industry based on the characteristics of our hotel industry and advertising industry and the thought and technology of revenue management, and then improve the hotel as a whole The overall competitiveness of the industry and advertising industry will be the main problem of this paper.
On the basis of the analysis and development of the income management theory and its technical model, this thesis will analyze how to effectively use the hotel industry and advertising industry in our country. First of all, our hotel industry is still in the embryonic stage of the application of income management, and the revenue management of the advertising industry is also brewing for the foreign industry. Therefore, it is of great theoretical and practical significance to study the theoretical framework and implementation strategy of revenue management in the hotel industry and advertising industry in China. At the same time, it is necessary to combine the national conditions of our country to formulate the corresponding technical model support. Therefore, this paper will establish a quantitative model, a process model and a structural model in the hotel industry and the wide range of our country. This paper puts forward the ideas and methods of implementing income management, puts forward the characteristics, problems and Countermeasures in the implementation of revenue management in our hotel industry and advertising industry, and puts forward a new process design on the basis of the evaluation and analysis of the operating mode of the existing hotel industry and advertising industry, and looks forward to the strategy and prospects of the revenue management of our hotel industry and advertising industry. On the specific issues of research, the following aspects are mainly manifested in the following aspects:
1, through the exposition of the thought of income management, the application conditions of income management in China are analyzed, and the different application environment of income management at home and abroad is compared, and the Countermeasures for the implementation of income management in the hotel industry in China are put forward.
WP=7
2, the model and process design of the advertising revenue management. The research of the advertising industry is still in the initial stage. Most of the models are concentrated on the traditional media management model. The advertising revenue management itself is different from the general income management. The biggest particularity lies in its derivation from the characteristics of the "two purchase". The purchase characteristics, inventory characteristics and sales system are not found in theory before the view of income management. Therefore, this paper will focus on the discussion and theoretical framework of advertising research and the establishment of the theoretical framework, and set up the implementation of the advertising industry in China according to the logic and constraints in theory. The process model and the structural model of the management are introduced, and the problems and Countermeasures of the implementation of revenue management in China's advertising industry are put forward.
This article is divided into seven chapters in three parts. The first part includes the introduction, the first, the second chapter, the review and summary of the previous articles, and the introduction of the relevant concepts based on the research issues of income management in our country. The second part includes the third, fourth, five, and six chapters, which are the main points of this article. On the basis of a comprehensive analysis of the income management characteristics of the hotel industry and the advertising industry, this part analyses the characteristics of the optimal solution of income management through the construction of the technical model and process model of income management, and puts forward the methods and ideas of the application of income management in China, and the transportation of income management in the related industries of our country. The third part is seventh chapters. This part summarizes the environment, conditions and ideas of the implementation of income management in our country, points out the ways and Countermeasures for the implementation of income management in China's related industries, and makes a strategic prospect for the implementation prospects of China's income management.
【学位授予单位】：复旦大学
【学位级别】：博士
【学位授予年份】：2003
【分类号】：F719

【引证文献】