微电影的价值研究及其发展趋势

发布时间：2018-05-17 14:47

本文选题：微电影 + 微文化　；参考：《河北大学》2013年硕士论文

【摘要】：2010年之后，“微电影”的概念迅速出现并进入人们的视野，并在短时间内引发一场席卷全国的“微电影”狂潮，微电影的诞生，既是近些年受人关注的微文化的一部分，又是电影艺术的一次创新演绎。本文希望紧跟这一新兴的电影现象，以理论化的视角，对其进行深入的探讨与剖析。首先，微电影作为新媒体时代的产物，之所以能够受到广泛关注，就是其符合了现代人快节奏的生活方式以及碎片化的信息接收体验。所以本文将结合传播学理论，通过传播媒介、传播受众以及传播效果等方面对微电影的发展现状进行分析，，这其中就会涉及到有关新媒体、社会媒体以及网络受众的研究。其次，微电影之所以称之为“电影”，是因为它具备了电影化的拍摄手法和表达方式，但因其短小精悍“微时”的特点，又与电影有所区别。本文也将从艺术价值的角度，运用电影理论和电影美学的相关知识对微电影主体进行研究。再次，微电影诞生之初就具备了广告的先天特质，目前已经涌现了众多运用微电影的形式所进行的商业宣传活动。所以本文也将结合部分经典案例，运用广告学、品牌传播以及市场营销的相关理论对微电影的商业价值进行剖析。
[Abstract]:After 2010, the concept of "micro-film" appeared rapidly and entered the field of vision, and in a short period of time triggered a "micro-film" frenzy sweeping the whole country, the birth of micro-film, is not only a part of microculture that has attracted people's attention in recent years. It is also an innovative deduction of film art. This article hopes to closely follow this new film phenomenon, from the theoretical perspective, in-depth exploration and analysis. Firstly, as a product of the new media era, microfilm has attracted wide attention because it accords with the fast-paced lifestyle of modern people and the fragmented experience of receiving information. So this article will combine the communication theory, through the media, the dissemination audience and the dissemination effect and so on aspect carries on the analysis to the microfilm development present situation, which will involve the new media, the social media as well as the network audience research. Secondly, microfilm is called "film" because it has cinematographic shooting techniques and expression methods, but because of its short "micro-time" characteristics, and film is different. From the angle of artistic value, this paper also studies the subject of micro-film by using the theory of film and the relevant knowledge of film aesthetics. Thirdly, micro-film has the innate characteristics of advertising at the beginning of its birth, and a large number of commercial propaganda activities have emerged in the form of micro-film. So this paper will also combine some classic cases, using advertising, brand communication and marketing related theories to analyze the commercial value of micro-film.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;J943

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