新媒体时代平面设计的范式与表现特点

发布时间：2018-05-21 16:03

本文选题：平面设计 + 新媒体　；参考：《湖南师范大学》2013年硕士论文

【摘要】：本文是新媒体语境下的平面设计研究。文章分析了新媒体对平面设计的影响,集中探讨了新媒体时代平面设计的范式和表现特点,还展望了新媒体时代平面设计的前景和挑战。文章认为,新媒体的出现给平面设计带来了广泛和深远的影响,具体表现在：一、平面设计创作的思维模式和表现形式,使平面设计的表现手段由过去的纸笔绘画转变为像素描绘、图形渲染、三维建模等计算机语言,促使设计师将更多的精力放在作品的构思和创意上。二、改变了平面设计师的行为模式,满足了设计师跳跃的灵感和转换思维的需要,使想法和创意更容易得到发挥,有利于突出设计和作品的个性化。三、改变了设计作品的视觉传达方式,由传统的静态的呈现转变为立体、多元、互动的跨媒体传播,观看者由被动地接受信息转变为主动地选择甚至定制自己喜好的信息,个性化的传播互动得以实现。论文针对平面设计与新媒体结合应用的实例,从字体设计、编排设计、数字化插图设计、交互式广告设计和企业logo设计五个方面分析了新媒体时代平面设计表现形式上的变化。文章同时指出,新媒体的发展对于平面设计也形成了巨大的冲击与挑战。人们对平面设计作品的视觉欲望越来越大,而平面设计凭借新媒体和新技术的便利,也越来越丧失自身的思考和创意,甚至由于大规模的机械化复制使设计作品丧失了个性和艺术价值。而平面设计与新媒体的融合交汇共同发展已是大势所趋,面对新媒体以无可抗拒的崛起与侵入,需要设计师们勇敢应对挑战,紧跟时代,试验与掌握新的创作方式和传播方式,创造出优秀的设计作品。
[Abstract]:This paper is a graphic design study in the context of new media. This paper analyzes the influence of new media on graphic design, probes into the paradigm and characteristics of graphic design in the new media era, and looks forward to the prospect and challenge of graphic design in the new media era. The article holds that the emergence of new media has brought extensive and far-reaching influence to graphic design, which is embodied in the following aspects: first, the mode of thinking and the form of expression of graphic design, In order to change the expressive means of graphic design from paper and pen painting to pixel drawing, graphic rendering, 3D modeling and other computer languages, designers are urged to pay more attention to the conception and creativity of their works. Second, it has changed the behavior pattern of graphic designer, satisfied the designer's jumping inspiration and changing the need of thinking, made the idea and creativity more easy to play, which is helpful to highlight the individuation of design and work. Third, the visual communication mode of the design works has been changed from the traditional static presentation to the three-dimensional, pluralistic and interactive cross-media communication, and the viewer has changed from passively accepting information to actively selecting and even customizing the information he likes. Personalized communication interaction can be realized. Aiming at the application of graphic design and new media, this paper analyzes the changes of graphic design in the new media era from five aspects: font design, layout design, digital illustration design, interactive advertising design and enterprise logo design. The article also points out that the development of new media has formed a huge impact and challenge to graphic design. People have more and more visual desire for graphic design works, and graphic design, with the convenience of new media and new technology, is losing more and more its own thinking and creativity. Even because of large-scale mechanized reproduction, design works lost their individuality and artistic value. The convergence and development of graphic design and new media has become the trend of the times. In the face of the irresistible rise and invasion of new media, designers need to face the challenge bravely, keep up with the times, test and master new creative and communication methods. Create excellent design works.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J51

【参考文献】