职业服设计的色彩识别性研究

发布时间：2018-05-25 16:00

本文选题：职业服 + 色彩　；参考：《东华大学》2017年硕士论文

【摘要】：随着我国现代商业体系的不断发展与完善,规模企业不断涌现,企业形象也因此得到越来越多的关注。企业形象作为一种无形财富,是影响企业竞争力的关键因素之一。目前,企业对其形象的展示主要通过广告投放的形式,对于企业形象的另一个重要组成部分——职业服缺乏相应的重视,许多企业对职业服的理解停留在体现公司员工整齐有序的形象上,而职业服作为企业形象的重要组成构件,其内涵还包括向顾客传递企业文化,提高企业的识别度,提升企业品牌价值。职业服的视觉识别系统包括款式、色彩、图形等多方面,色彩作为视觉识别系统的核心元素,是最有效的识别要素之一。本文旨在通过对色彩的规范分析,研究其在职业服设计中的使用规则以及它对职业服识别度的影响。本文的基本思路是基于职业服的设计要素与色彩的运用规则,结合理论和实践,研究了职业服的色彩识别构成要素,将职业服的色彩划分为行业色彩与企业色彩,在此基础上,通过文献研究法、市场调研法、学科交叉借鉴法、实验研究法和问卷调研法等研究方法,分析了行业色彩识别影响因子和企业色彩识别影响因子以及各个影响因子在职业服设计中的运用,为7种不同类型企业做了20种职业服色彩方案,并通过50个样本眼动仪实验以及50个样本调研问卷,对方案的有效性予以验证,证明影响因子确实能够提升职业服的色彩识别性。通过研究,本文得出结论如下:(一)归类分析了职业服色彩影响识别因子。将职业服色彩识别的影响因子归类为行业色彩识别影响因子和企业色彩识别影响因子,对各个因子的色彩选取与行业指向进行分析,对职业服色彩识别设计提出了可行建议。(二)提出了引入色彩识别因子能够增强职业服的色彩识别性。通过眼动仪实验结合问卷调研,证实了在职业服色彩设计中加入企业文化、产品系列、民族文化、地域文化和时间因素的色彩识别的影响因子可以提高职业服的色彩识别性。(三)论述了色彩识别因子在职业服设计中的运用。通过案例设计,检验其在职业服设计中运用的可行性。
[Abstract]:With the development and perfection of the modern business system in our country, the enterprise image has been paid more and more attention. Corporate image, as an intangible wealth, is one of the key factors affecting the competitiveness of enterprises. At present, the enterprises display their image mainly through the form of advertising, and pay less attention to the professional clothing, another important component of the corporate image. Many enterprises hold their understanding of professional clothing to reflect the orderly and orderly image of their employees. As an important component of the corporate image, the connotation of professional clothing also includes transmitting corporate culture to customers and improving the degree of enterprise identification. Enhance the brand value of enterprises. The visual recognition system of professional clothing includes style, color, graphics and so on. As the core element of visual recognition system, color is one of the most effective recognition elements. The purpose of this paper is to study the rules of use in the design of professional clothing and its influence on the recognition of professional clothing through the normative analysis of color. The basic idea of this paper is based on the design elements of professional clothing and the application rules of color, combined with the theory and practice, the paper studies the constituent elements of color recognition of professional clothing, divides the color of professional clothing into industry color and enterprise color, and on this basis, Through literature research, market research, interdisciplinary cross-reference, experimental research and questionnaire research and other research methods, This paper analyzes the influence factor of industry color recognition and the influence factor of enterprise color recognition and the application of each factor in the design of professional clothing, and makes 20 kinds of color schemes for 7 different types of enterprises. The validity of the scheme is verified by 50 sample eye movement instrument experiments and 50 sample questionnaires. It is proved that the influence factors can improve the color recognition of professional clothing. The conclusions are as follows: (1) the influence factors of professional clothing color are classified and analyzed. The influence factors of professional clothing color recognition are classified as the influence factors of industry color recognition and enterprise color recognition. The color selection and direction of each factor are analyzed and some feasible suggestions are put forward for the design of professional clothing color recognition. (2) it is proposed that the introduction of color recognition factor can enhance the color recognition of professional clothing. Through the experiment of eye movement instrument and questionnaire investigation, it is proved that the influence factors of color recognition such as enterprise culture, product series, national culture, regional culture and time factors in the color design of professional clothing can improve the color recognition of professional clothing. (3) the application of color recognition factor in professional clothing design is discussed. Through the case design, the feasibility of its application in the design of professional clothing is tested.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS941.2

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