论知名商品及其法律保护

发布时间：2018-05-31 05:34

本文选题：知名商品 + 特有名称　；参考：《山东大学》2007年硕士论文

【摘要】： 商品的名称、包装、装潢是商品的外部特征，被视为商品的“外衣”，主要发挥着识别作用和广告宣传及美化作用。知名商品特有的名称、包装、装潢凝结着特定企业的商业和商品声誉，受到了法律的特别保护。目前我国对知名商品的法律保护，主要体现在《反不正当竞争法》中，该法法律条文粗略。现实生活中，侵害知名商品特有的商业标识案大量出现，其仿冒手段日趋隐蔽巧妙，严重损害了知名商品生产者、经营者的合法权益，坑害了消费者，扰乱了市场经济秩序。所以，对知名商品及其法律保护的研究有重要的实践价值。本文采用于多种研究方法，从理论研究入手，采归纳分类研究方法；结合实际案例分析，采用实证分析研究方法；对比研究德国、韩国、台湾等地区的有关法律规定，采用比较研究法。这样多层次、多方法对知名商品及其法律保护进行研究，主要目的在于，通过理论的研究，来完善法律保护措施，健全市场经济竞争规则，以解决执法和司法中出现的诸多问题，从而达到理论研究和实际需要的结合。本文内容共分为五部分，第一部分有关知名商品的一般理论；主要论述了知名商品的概念、认定原则、认定标准和认定内容；第二部分有关知名商品特有权的权利基础理论；主要论述了知名商品特有权的权利构成、所具有的知识产权属性及其保护价值；第三部分有关知名商品特有权与商标权；主要从知名商品特有名称的特点、知名商品特有名称权与商标权的区别、冲突与协调、将淡化原则引进特有名称权的保护中等方面进行论述；第四部分有关知名商品特有包装、装潢权与外观设计专利权及版权；主要论述了知名商品特有包装、装潢的特点、特有包装、装潢权与外观设计专利权的关系及特有包装、装潢权具有版权属性、与版权的区别和版权保护的优势；第五部分有关知名商品的法律保护；主要论述了法律保护的现实意义、我国现有的法律保护之规定和不足、法律保护的原则、国外发达国家、地区的法律保护规定的借鉴及对我国知名商品法律保护制度的展望和设计。本文的创新之处在于将驰名商标的淡化理论引入知名商品的保护；以立体商标的方式，保护知名商品特有的包装和装潢；扩大知名商品的保护范围，即借鉴韩国反不正当竞争法，对所有具有区别性的知名的商业标识进行保护；我国反不正当竞争法应借鉴德国的法律模式，采用一般条款加具体条款相结合的方式，以赋予法官自由裁量权。通过对上述内容的研究，揭示了对知名商品的保护，不仅仅是维护经营者的合法权益，更能协调知识产权领域权利冲突，，从而创造公平有序的市场竞争环境。
[Abstract]:The name, packaging and decoration of the goods are the exterior features of the goods and are regarded as the "coats" of the commodities, which mainly play the role of recognition, advertising and beautification. The special names, packaging and decoration of famous goods condense the commercial and commodity reputation of specific enterprises and are specially protected by law. At present, the legal protection of well-known commodities in our country is mainly reflected in the Anti-unfair Competition Law, the legal provisions of this law are rough. In real life, a large number of cases of infringing the special commercial signs of well-known commodities appear, and their counterfeiting means are gradually covert and ingenious, which seriously damages the legitimate rights and interests of well-known commodity producers and operators, damages consumers and disturbs the order of market economy. Therefore, the research on famous commodities and its legal protection has important practical value. This paper adopts a variety of research methods, starting with theoretical research, adopting inductive and classified research methods; combining with practical case analysis, using empirical research methods; comparing and studying the relevant laws and regulations in Germany, South Korea, Taiwan, etc. The method of comparative study was adopted. The main purpose of this multi-level and multi-method study on well-known commodities and their legal protection is to perfect the legal protection measures through theoretical research and to perfect the rules of market economy competition. In order to solve many problems in law enforcement and judicature, so as to achieve the combination of theoretical research and practical needs. The content of this paper is divided into five parts: the first part is about the general theory of well-known commodity, mainly discusses the concept, the principle, the standard and the content of the well-known commodity, the second part is about the right basis theory of special right of well-known commodity; It mainly discusses the constitution of the right of special right of well-known commodity, the attribute of intellectual property and its protective value; the third part deals with the special right of famous commodity and trademark right; mainly from the characteristics of the special name of well-known commodity, The difference, conflict and coordination between the special name right and trademark right of well-known goods, and the introduction of the principle of desalination into the protection of special name right are discussed in the fourth part, which deals with the special packaging, decoration right and design patent right and copyright of famous commodity. This paper mainly discusses the special packaging of well-known commodities, the characteristics of decoration, the special packaging, the relationship between decoration right and patent right of design, and the special packaging. The decoration right has the copyright attribute, the difference with copyright and the advantage of copyright protection. The fifth part deals with the legal protection of well-known commodities, mainly discusses the practical significance of legal protection, the existing provisions and deficiencies of legal protection in China, the principles of legal protection, and the foreign developed countries, The reference of the regional legal protection regulations and the prospect and design of the legal protection system of our country's well-known commodities. The innovation of this paper is to introduce the dilution theory of well-known trademark into the protection of well-known goods; to protect the unique packaging and decoration of well-known goods by three-dimensional trademark; to expand the scope of protection of well-known goods. That is to say, we should draw lessons from Korea's anti-unfair competition law to protect all the distinguished well-known commercial marks, and our country's anti-unfair competition law should draw lessons from the German legal model and adopt the method of combining general clauses with specific clauses. To give a judge discretion. Through the study of the above contents, it is revealed that the protection of well-known commodities is not only to safeguard the legitimate rights and interests of the operators, but also to coordinate the conflict of rights in the field of intellectual property rights, thus creating a fair and orderly market competition environment.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：D913;D912.29

【引证文献】