平面广告的多维化设计研究

发布时间：2018-05-31 08:54

本文选题：平面广告 + 多维化设计　；参考：《西南交通大学》2013年硕士论文

【摘要】：平面广告的多维化设计研究即从多维化空间的角度分析研究平面广告多维化元素的表现方法和运用,充分利用人们的感官特点和新技术,探索平面广告设计新的表现形式,探索三维、四维等多维化表现元素,突破传统平面广告印刷、喷绘等承载手段,把平面广告设计由相对静态、二维空间,转向一个相对动态的、具有互动参与型的现代多维化平面广告设计,这样不仅能够更好的传达广告信息,同时也满足了人们对审美和寻求新鲜事物心理的需求,更能够吸引消费者,加深广告在消费者心理的印象,诱导消费者消费,最终更好达到广告的目的。本文首先对平面广告多维化概念作了详细的解释,并举出经典的案例进行逐一分析；紧接着分析了消费者平面广告的关系,总结出平面广告的多维化设计研究与消费者是相互影响的关系；然后从现状出发,对国内外平面广告多维化设计的研究成果和不足进行了概述；然后又从具体讲解了平面广告多维化设计的表现方法,并且详细分析和举例说明了各种表现方法；之后又总结了平面广告多维化设计研究的研究意义最后根据自己的毕业设计作品进行了详细的分析和论证。
[Abstract]:The study of multi-dimensional design of print advertisement is to analyze and study the expression method and application of multidimensional element of print advertisement from the angle of multidimensional space, make full use of people's sensory characteristics and new technology, and explore the new expression form of print advertisement design. Explore three-dimensional, four-dimensional and other multidimensional performance elements, break through the traditional graphic advertising printing, spray painting and other carrying means, from a relatively static, two-dimensional space, to a relatively dynamic design, The modern multi-dimensional graphic advertising design with interactive participation can not only better convey advertising information, but also meet the needs of people's psychology of aesthetic appreciation and seeking new things, and can attract consumers. Deepen the impression of advertising in consumer psychology, induce consumer consumption, and finally better achieve the purpose of advertising. In this paper, the concept of multi-dimensional print advertising is explained in detail, and the classic cases are given one by one. Then, the relationship of consumer print advertising is analyzed. The paper summarizes the relationship between the multi-dimensional design of print advertising and consumers, and then summarizes the research results and shortcomings of multi-dimensional design of print advertising at home and abroad from the point of view of the present situation. Then, it explains the expression method of multi-dimensional design of print advertisement in detail, and analyzes and illustrates each kind of expression method in detail. And then summarizes the research significance of multi-dimensional design of print advertising finally according to their graduation design works carried out a detailed analysis and demonstration.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F713.8

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