从民族审美谈平面设计中视觉符号的民族化

发布时间：2018-05-31 09:43

本文选题：民族审美 + 视觉符号　；参考：《大众文艺》2010年12期

【摘要】：在当代设计场景中,来自不同历史时期和不同国家的设计语汇开始以一种多元化的形式出现在我们面前,使我们民族的、传统的设计历史和语汇资源置身于多元化的设计场景中。我们确实看到了一种国际化风格的世界性蔓延,同时,我们也看到了在全球化的经济和文化场景中,设计的自我、民族和国家文化形象也不断地突显,因此如何在这个全球化和多元化的世界性场景中思考自己的设计文化身份,如何在一个全球化的设计场景中创造具有民族特色,并体现自身民族审美趋向的设计产品,是一个应该从理性的高度予以深思的问题。受众的民族审美趋向对平面设计中视觉符号的应用有着很大的影响。平面设计中是否采用民族化的视觉符号起着决定因素的并不是设计者和策划者,而是广告信息的接受者即受众,只有在平面设计中采用受众喜好的图形、色彩、文字,才能符合受众的民族审美趋向,引起他们的共鸣,欣然地接受所传播的信息。因此要在世界设计之林中树立自己的设计地位最重要就是要对受众和自己有一个准确的定位,而不是盲目的国际化。我们只有在平面设计中充分体现受众的民族审美观念、审美理想和审美情趣,才能做出更为完美的设计大餐。
[Abstract]:In the contemporary design scene, the design vocabulary from different historical periods and different countries began to appear in a pluralistic form in front of us, so that our nation, The traditional design history and vocabulary resources are in the diversified design scene. We do see a cosmopolitan spread of an international style, and at the same time, we also see that in the globalized economic and cultural scene, the image of the design itself, the nation and the national culture is constantly highlighted. Therefore, how to think about one's own design cultural identity in this globalized and diversified world scene, how to create a design product with national characteristics in a globalized design scene and reflect one's own national aesthetic trend, It is a question that should be pondered from the height of reason. The national aesthetic tendency of the audience has a great influence on the application of visual symbols in graphic design. It is not the designer and the planner who decides whether or not to use the national visual symbol in graphic design, but the receiver of advertising information, that is, the audience. Only in graphic design is the graphic, color and text preferred by the audience. In order to conform to the national aesthetic trend of the audience, arouse their resonance, readily accept the spread of information. Therefore, the most important thing to establish one's own design position in the world design forest is to have an accurate orientation to the audience and oneself, rather than blindly internationalizing. Only when we fully reflect the audience's national aesthetic concept, aesthetic ideal and aesthetic taste in graphic design, can we make a more perfect design dinner.
【作者单位】：河南建筑职业技术学院;河南省建筑工程学校;
【分类号】：J50

【共引文献】