综合性商业建筑的游戏性探析

发布时间：2018-06-01 19:09

本文选题：综合性商业建筑 + 游戏性　；参考：《中南大学》2011年硕士论文

【摘要】：商业建筑作为公共建筑的一种,与当代社会人们的生活息息相关。随着经济和社会的发展,以及消费者需求和心理的变化,商业建筑的形式、规模都在发生变化,它不仅仅是满足基本商品交易的场所,更成为人们娱乐休闲的去处,人们在其中得到精神的放松和心理的愉悦,商业场所也因此具有游戏的特征。综合性商业建筑是商业场所的一个重要的分支,它集多种功能于一身,并往往处于城市重要地段,规模大型,是与人们娱乐生活关系密切的场所之一,商业场所的游戏性也在它身上得到集中的体现。本文基于综合性商业建筑的特征与趋势,以及消费者的心理及需求的变化,研究综合性商业建筑所具有的游戏特征及游戏化的建筑语言,希望在解读商业建筑的游戏性和娱乐性的同时,也对以后的设计提供一定的依据。本文第一章阐述了研究背景、研究意义、研究现状、研究内容及方法。本文第二章阐述了综合性商业建筑的概念、特征及发展趋势,指出综合性商业建筑是规模大型、功能复合、并与城市开发相结合的综合性的商业场所,并具有高度复合化、高度娱乐化和个性化的发展趋势,这些发展趋势是综合性商业建筑游戏特征产生前提。第三章基于综合性商业建筑的特征和趋势,以及体验经济时代的社会背景,提出了综合性商业建筑的游戏性概念,指出体验经济时代需要具有游戏特征的商业建筑,并提出综合性商业建筑具有自由性、参与性和体验性的游戏特征,而且其游戏特征正是当代社会大众文化的体现与反映。在对综合性商业建筑的游戏概念及特征进行解析后,本文第四章着手研究综合性商业建筑的游戏性要素。消费者是商业场所主要的使用者与参与者,商业建筑的游戏性也是通过消费者的参与得到体现,本文从消费者的需求、心理及行为入手分析综合性商业建筑具有的游戏性要素,提出了综合性商业建筑的游戏性要素：购物流线、内部形态要素(包括空间形式和室内环境要素),以及外部形态要素(包括建筑造型、户外广告、.橱窗展示和外部环境)。第五章从这几个游戏性要素出发,对游戏化的综合性商业建筑营造路径和设计方法进行进一步的阐述,探究营造游戏化的商业建筑的建筑语言。第六章对具有游戏特征的综合性商业建筑的具体案例进行分析。第七章对本文进行总结性概括,总结创新点并对下一步的研究做出展望。
[Abstract]:As a kind of public building, commercial building is closely related to people's life in contemporary society. With the development of economy and society, as well as the changes of consumers' needs and psychology, the form and scale of commercial buildings are changing. It is not only a place to satisfy the basic commodities trading, but also a place for people to entertain and relax. People get mental relaxation and psychological pleasure in it, and business places have the characteristics of games. The comprehensive commercial building is an important branch of the commercial place. It has a variety of functions and is often located in an important part of the city. It is one of the places with close relationship with people's entertainment and life. The gameplay of a commercial place is also concentrated on it. Based on the characteristics and trends of comprehensive commercial buildings, as well as the changes of consumers' psychology and needs, this paper studies the game features and gameplay building languages of comprehensive commercial buildings. I hope to interpret the game and entertainment of commercial architecture, but also to provide some basis for future design. The first chapter describes the research background, research significance, research status, research content and methods. The second chapter expounds the concept, characteristics and development trend of the comprehensive commercial building, and points out that the comprehensive commercial building is a comprehensive commercial place with large scale, complex function and combined with urban development, and has a high degree of compounding. High entertainment and personalized development trends, these trends are the premise of comprehensive commercial building game features. Based on the characteristics and trends of comprehensive commercial buildings and the social background of the era of experience economy, the third chapter puts forward the concept of gameplay of comprehensive commercial buildings, and points out that the era of experience economy needs commercial buildings with game characteristics. It also points out that comprehensive commercial architecture has the characteristics of free, participatory and experiential games, and its game features are the embodiment and reflection of the contemporary social mass culture. After analyzing the game concept and characteristics of comprehensive commercial architecture, the fourth chapter studies the gameplay elements of comprehensive commercial architecture. Consumers are the main users and participants of commercial premises, and the gameplay of commercial buildings is also reflected by the participation of consumers. This paper analyzes the gameplay elements of comprehensive commercial buildings from the perspective of consumers' needs, psychology and behavior. This paper puts forward the game elements of comprehensive commercial architecture: shopping streamline, internal form elements (including space form and indoor environment elements), and exterior form elements (including architectural modeling, outdoor advertising etc.) Window display and external environment. The fifth chapter starts from these several gameplay elements, and further expounds the construction path and design method of the game-oriented comprehensive commercial building, and probes into the architectural language of building the game-oriented commercial building. Chapter six analyzes the specific cases of comprehensive commercial buildings with game characteristics. The seventh chapter summarizes this paper, summarizes the innovation points and makes a prospect for the next research.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TU247

【引证文献】