博艺堂公司发展战略研究

发布时间：2018-06-02 08:09

本文选题：博艺堂 + 创意企业　；参考：《复旦大学》2009年硕士论文

【摘要】： 大约在六、七年前,世界上还没有几个国家能够清醒地意识到,在现代信息社会里,一个国家的经济与社会的命运会这么紧密地联系甚至取决于文化资源和文化创意能力,也很少有人能认识到,在当今世界,文化创意产业、文化创意人力资本的价值对一个国家发展的重要意义。但是今天,呈现在我们面前的一个基本的事实和发展趋势就是:文化创意理念正源源不断地强势推出;文化创意产业的实践正在全球风起;文化创意阶层更在茁壮崛起。因此,密切关注和深入研究当今国际文化创意产业的发展,准确把握国际产业发展的动向,对于作为全球制造业大国从制造型向创意型发展的中国来说,具有十分重要的意义。可以预见,未来文化创意产业对中国经济的全面、协调、可持续发展和产业结构的优化组合将具有越来越重要的作用。对于二次产业在国民经济中占有重要地位的中国,适时调整产业比重,加快推进三次产业特别是高科技支持的文化创意产业群的发展,是十分必要的。当代文化创意产业的兴起源于创意产业这一创新理念的发现和运用。创意产业提供我们宽泛地与文化艺术、设计装饰、影视娱乐、广告企划、软件服务等相联系的产品和服务,具有广阔的发展前景。创意产业很大,创意类别的公司却很小,在这一波创意产业发展的浪潮下,国内的创意型企业将面临如何把握机遇,更好的调整企业自身的适应能力,创新企业发展模式而创造新的发展空间等重大发展战略问题。本文在认真分析国内外文化创意产业发展现状、发展前景的基础上,首先阐述了博艺堂公司的成立背景,发展经历,及未来的展望。同时分析了在加速的市场竞争下博艺堂所面临的环境,利用SWOT矩阵原理为工具进行战略分析,探讨了博艺堂的未来战略选择。博艺堂的战略如何规划与实施在本文的最后章节中详细的加以说明。本篇论文以博艺堂为实例,做为当代创意企业的代表,透过该企业的立足,生存,发展的现实情况,用战略研究的角度深入浅出的探讨如何将创意企业带到更为广阔的发展进空间中。
[Abstract]:About six or seven years ago, few countries in the world were soberly aware that in a modern information society, the fate of a country's economy and society would be so closely linked and even dependent on cultural resources and cultural creativity. Few people can realize that in today's world, the value of cultural and creative industries and cultural and creative human capital is of great importance to the development of a country. But today, a basic fact and development trend presented in front of us is: the concept of culture and creativity is being introduced in a steady and strong manner; the practice of cultural and creative industries is rising in a global fashion; and the cultural and creative class is growing stronger and stronger. Therefore, it is of great significance for China, as a global manufacturing country, to pay close attention to and study the development of international cultural and creative industries and accurately grasp the development trend of international industries. It can be predicted that the cultural and creative industries will play a more and more important role in the overall, coordinated, sustainable development and industrial structure optimization of China's economy in the future. For China, where secondary industry plays an important role in the national economy, it is necessary to adjust the proportion of industry and speed up the development of three industries, especially the cultural and creative industries supported by high technology. The rise of contemporary cultural creative industry originates from the discovery and application of creative industry. Creative industry provides us with a wide range of products and services related to culture and art, design decoration, film and television entertainment, advertising planning, software services, and so on, with broad prospects for development. The creative industry is very large, but the company of creative category is very small. In this wave of creative industry development, domestic creative enterprises will be faced with how to seize the opportunity and better adjust the adaptability of the enterprises themselves. Innovative enterprise development model and create new development space and other major development strategy issues. Based on the analysis of the present situation and prospects of the cultural and creative industries at home and abroad, this paper first expounds the background, development experience and future prospects of Boyitang Company. At the same time, the paper analyzes the environment that Boyitang faces under the accelerated market competition, makes a strategic analysis by using the SWOT matrix principle, and probes into the future strategic choice of Boyt Hall. How to plan and implement Boyt's strategy is explained in detail in the last chapter of this article. This thesis takes Boyitang as an example, as the representative of the contemporary creative enterprise, through the actual situation of the enterprise's foothold, survival and development. From the perspective of strategic research, this paper discusses how to bring creative enterprises into a broader space of development.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F279.26

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