商务网站广告发布模块的设计与实现

发布时间：2018-06-02 09:10

本文选题：网络广告 + SSH框架　；参考：《吉林大学》2013年硕士论文

【摘要】：随着网络技术的不断发展，网络广告市场规模正逐步扩大，它所创造的营业额更是在2012年超过了传统广告的总营业额。网络广告已成为企业可以选择的第四大媒体。现如今网络广告的形式也越来越多样，企业可以针对自身的需要发布自己设计出来的广告。广告发布者和企业网站管理者都越来越重视网络广告的营销，无论是在广告位的设计、广告费用的核算方法、广告排期、广告内容的审核以及广告商机的发布上都投入了大量的资源，因此，越来越多的商务网站设计自己的广告发布模块，技术的不断创新、开发思想的不断完善才能创造出迎合市场的产品。因此本论文设计出一个商务网站可用的广告发布模块的意义就在于此。商务网站的广告发布是一个企业管理的重要内容。广告管理涉及到一个网站管理中人力资源、财务管理等多个方面。合理分配相关资源是企业重点关注的内容。一个好的广告发布模块帮助使用者与管理者协调资源配置，同时赚取更多的利润，设计出一个广告发布模块帮助企业解决了广告发布相关问题。本文体系结构运用了B/S模式，运用MVC模型，采用MySQL数据库，创建了该广告发布模块。本模块设计上应用了SSH（Struts、Spring和Hibernate）框架，完成了广告模块的整体体系，包括广告发布、广告投放、广告管理以及内部数据库等内容。应用该模块，可以使广告发布者和商业网站能够更好地进行广告发布，加强广告发布的效率很投放广告的准确性，增进双方的交流与互动，同时带动多方得到赢利。该模块可以成为中小企业之间发布公告搜索广告商机、掌握广告动态的一个崭新的平台。本模块设计重点是说明广告三大主要功能模块的设计与实现，这也是该模块的主要组成部分。不仅提高广告发布的工作效率，还注重了模块的性能的灵活性，适应如今网络广告多变的需求，，加之拓展，将具有深远的价值。
[Abstract]:With the continuous development of network technology, the scale of online advertising market is gradually expanding, and its turnover exceeds the total turnover of traditional advertising in 2012. The network advertisement already became the fourth big media that the enterprise can choose. Nowadays, the forms of online advertising are becoming more and more diverse, enterprises can release their own design ads for their own needs. Advertising publishers and corporate website managers are paying more and more attention to the marketing of online advertising, whether it is the design of advertising space, the accounting method of advertising expenses, the advertising scheduling, As a result, more and more commercial websites are designing their own advertising publishing modules, and the technology is constantly innovating, as a result of the large amount of resources invested in the audit of advertising content and the publication of advertising business opportunities. The continuous improvement of development ideas can create products that cater to the market. Therefore, this paper designed a commercial website available advertising module is the significance of this. The advertisement publication of business website is an important content of enterprise management. Advertising management involves a website management of human resources, financial management and other aspects. Rational allocation of related resources is the key concern of enterprises. A good advertising release module helps users coordinate resource allocation with managers and earn more profits. An advertising publishing module is designed to help enterprises solve the problems related to advertising publishing. In this paper, we use B / S model, MVC model and MySQL database to create the advertisement publishing module. In the design of this module, the framework of SSHU Struts Spring and hibernate is applied, and the whole system of advertising module is completed, including advertising publishing, advertising delivery, advertising management and internal database. By using this module, advertisement publishers and commercial websites can better publish advertisements, enhance the efficiency and accuracy of advertising publication, enhance the communication and interaction between the two sides, and at the same time, promote the profit-making of various parties. This module can become a brand-new platform for small and medium-sized enterprises to publish notices, search advertising opportunities and master advertising dynamics. The design emphasis of this module is to explain the design and implementation of the three main functional modules of advertising, which is also the main component of this module. It not only improves the work efficiency of advertising release, but also pays attention to the flexibility of module performance, adapts to the changeable demand of network advertisement nowadays, and expands, which will have far-reaching value.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP393.092

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