柏慧燕都食品公司营销策略研究

发布时间：2018-06-02 17:08

本文选题：品牌建设 + 目标市场　；参考：《中国海洋大学》2009年硕士论文

【摘要】：柏慧燕都食品有限公司在不同的发展时期通过制定适宜的营销策略,策划设计全套营销传播方案(包括广告、公关、销售促进、活动营销、卖点展示以及互联网传播等多种营销工具,并对每种传播工具,分别就传播目的,策划原则和可选方案等内容进行策划与设计),树立公司的良好品牌,扩大公司的影响,使公司由小变大、由弱变强,成为辽宁省的知名企业。论文研究公司在不同的发展时期营销策略,并对其今后的营销策略进行适当的规划,为创业者和中小企业的发展壮大提供参考和借鉴,为公司持续发展、做大做强提供参考和指导。
[Abstract]:In different periods of development, Baihui Yandu Food Co., Ltd. plans to design a complete set of marketing communication programs (including advertising, public relations, sales promotion, campaign marketing) by formulating appropriate marketing strategies. Selling points display and Internet communication and other marketing tools, and for each kind of communication tools, separately on the purpose of communication, planning principles and options and other content planning and design, set up a good brand of the company, expand the company's impact, So that the company from small to large, from weak to strong, become a well-known enterprise in Liaoning Province. The thesis studies the marketing strategy of the company in different development period, and carries on the appropriate plan to its marketing strategy in the future, provides the reference and the reference for the entrepreneur and the small and medium-sized enterprise's development, for the company's sustainable development. Large and strong to provide reference and guidance.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F274;F426.82

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