增加宣传单在消费者手上的停留时间研究

发布时间：2018-06-03 09:00

本文选题：宣传单 + 设计元素　；参考：《西南交通大学》2012年硕士论文

【摘要】：本文通过对人们丢弃宣传单这一现象,展开了对宣传单停留时间上的研究。通过网络上的调查,以及人们使用现状的分析和研究现状分析,明确了人们对宣传单的态度和人们接受宣传单行为背后的影响因素,这些因素的直接导致了宣传单在消费者手上的停留。接下来,对每种因素进行了分析,通过不同的目标人群来挖掘不同的需求,有针对性的对传单进行设计。通过对传单的视觉元素分析,找到最佳的视觉传达效果。通过对投放的相关元素的分析,提高在发放中的接受率。最后,为了人们能愉快地接受宣传单,基于结合视觉心理和消费者心理学理论,分别从传单的内容和表现形式上寻找方法来增强宣传单的实用性,趣味性和互动性,从而延长宣传单在消费者手上的时间。
[Abstract]:Through the phenomenon of discarding the Publicity sheet, this paper has carried out a study on the residence time of the Publicity sheet. Through the investigation on the network and the analysis of the status quo of the people, the attitude of the people's Publicity sheet and the factors behind the people's acceptance of the single line have been clarified. These factors lead to the publicity directly. On the customer's hand, we analyze each factor, excavate different needs through different target groups, design the targeted fliers. Through the analysis of the visual elements of the leaflet, find the best visual communication effect. Through the analysis of the related elements put on, improve the acceptance in the distribution. In the end, in order to be able to accept the leaflet happily, based on the combination of visual psychology and the theory of consumer psychology, we find ways to enhance the practicality, interest and interaction of the leaflet from the contents and forms of the leaflets to prolong the time of the leaflet on the consumer's hand.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3

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