城市促进者在拉斯维加斯发展中的作用

发布时间：2018-06-04 09:23

本文选题：城市促进者 + 雷诺　；参考：《东北师大学报(哲学社会科学版)》2000年01期

【摘要】：拉斯维加斯市位于内华达州东南部,是当代美国著名的旅游中心之一。它成为享有盛名的旅游中心经历了两个阶段:第一个阶段是从1905年设镇起到第二次世界大战的结束,该市促进者和当权者原想以该州易于离婚而闻名于世的雷诺市为样板,步它的后尘。为此它曾颁布了一些促使赌博合法化等所谓“开明的法律”,以招商引资,但收效不大;第二个阶段是二战后到1953年,该市商会与促进者在集思广益的情况下,商讨该市未来的发展,一致认为旅游观光是该市未来发展的关键。因此,市商会和促进者开始征集宣传基金运动,聘请著名的专业性广告社,既为该市制作各种广告和精美的宣传品,还为该市设计、塑造旅游中心的形象。经过各方面的努力,到1953年
[Abstract]:Located in southeast Nevada, Las Vegas is one of the most famous tourist centers in contemporary America. It went through two stages of becoming a prestigious tourist center: the first was from 1905 to the end of World War II, and the city's promoters and authorities had intended to model the city of Renault, which was known for its easy divorce. Follow its footsteps. To that end, it enacted so-called "enlightened laws", such as legalizing gambling, to attract investment, but to little avail; the second stage was from the second stage, from World War II to 1953, when the city's chamber of commerce and promoters brainstormed together. Discussing the future development of the city, it is agreed that tourism is the key to the future development of the city. Therefore, the City Chamber of Commerce and promoters began to solicit publicity fund campaigns, employing famous professional advertising agencies, not only to produce various advertisements and exquisite publicity materials for the city, but also to design and shape the image of the tourist center for the city. After all the efforts, by 1953
【作者单位】：东北师范大学美国研究所!吉林长春130024
【分类号】：K71254

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