近五年中国微电影研究（2010-2014）

发布时间：2018-06-04 12:01

本文选题：微电影 + 题材　；参考：《湖南科技大学》2016年硕士论文

【摘要】：2010年,一种依靠新媒体网络平台制作和传播的全新影视艺术—微电影,伴随着数码技术和网络技术的快速发展,新媒体播放平台和移动终端的普及应运而生,成为了时下最为热门的艺术形式之一。微电影不仅表现出强大的生命力,而且呈现出一系列不同于传统电影的新特点和新问题。因此,对中国微电影各方面的特点和问题进行研究具有重要的理论和现实价值。文章从微电影的诞生背景、发展以及国内外研究现状进行了详细阐述,分析了微电影研究的意义以及研究方向。其次,对微电影题材选择特点和创作主题进行分析,从主要从社会化和热点化方面研究题材选择特点以及从情感、青春梦想、正能量传播以及喜剧幽默来研究微电影主题。然后,从实现畸变功能的叙事时间、相对固定的生活化叙事空间以及推进故事发展的人物塑造三个方面来论述微电影的叙事艺术与特色。再者,运用传播学理论分别从传播者角色的颠覆与重构、从大众传播走向网络分众传播、满足心理的三重作用三个角度对中国微电影的传播机制与受众接受心理进行分析。最后,分别从作品质量与制作水平参差不齐、商业广告植入现象过于严重、推广机制与盈利模式不完善、专业型人才和管理体系缺乏四个方面来剖析当前中国微电影存在的问题;再从注重提升作品内容的质量、实现艺术与商业的平衡融合、扩大传播效果和创新盈利模式、加大人才培养力度和政府引导几个方面对中国微电影的前景进行探究和建议。
[Abstract]:In 2010, with the rapid development of digital technology and network technology, the popularity of new media broadcasting platform and mobile terminal came into being. It has become one of the most popular art forms nowadays. Micro-film not only shows strong vitality, but also presents a series of new features and problems different from traditional movies. Therefore, it is of great theoretical and practical value to study the characteristics and problems of micro-film in China. In this paper, the background, development and current research situation of micro film are described in detail, and the significance and research direction of micro film research are analyzed. Secondly, this paper analyzes the choice characteristics and creative themes of micro-film themes, mainly from the aspects of socialization and hot spots, as well as emotion, youth dreams, positive energy transmission and comedy humor to study micro-film themes. Then, the narrative art and characteristics of micro-film are discussed from three aspects: the narrative time of realizing distortion function, the relatively fixed narrative space of life and the character shaping of promoting the development of story. Furthermore, using the theory of communication, from the role of communicator subversion and reconstruction, from the mass communication to network focus communication, to meet the triple role of psychological three angles to analyze the communication mechanism and audience acceptance psychology of Chinese micro-film. Finally, from the work quality and production level is uneven, the phenomenon of commercial advertising placement is too serious, the promotion mechanism and profit model is not perfect, Professional talents and management system lack of four aspects to analyze the current problems of micro-film in China, and then focus on improving the quality of the content of works, achieving the balance between art and commerce, expanding the dissemination effect and innovating the profit model. Strengthen talent training and government guidance to explore the prospects of micro-film in China.
【学位授予单位】：湖南科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J905

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