《河南日报》视觉传播现状及发展研究

发布时间：2018-06-04 15:52

本文选题：视觉传播 + 版面视觉识别　；参考：《郑州大学》2009年硕士论文

【摘要】：在视觉传播时代,大众传媒不再仅以文字表达作为基本的传播方式,而是更多地转向图像。从“读报”到“看报”,从“看图”到“读图”,受众对视觉信息的需求不断提高,这对报纸等传媒工作者提出了更大的挑战。 2005年开始报纸发行量持续下滑,报业广告额下降,报业出现了由盛到衰的拐点——“报业寒冬”。全球报业感受到了前所未有的危机与压力,从近几年报纸形态发展我们可以看到,它在形式上对各种媒体进行了借鉴和革新,一个重要趋势就是报纸的视觉化。这种情况下,党报由于其自身体制的原因,还没有感受到太大的压力,也正是由于这个原因,党报视觉传播发展相对都市报严重滞后。本文以《河南日报》为文本对党报视觉传播发展现状进行了研究,总结出了《河南日报》视觉传播当中版面图片、栏目设置、版式设计等方面的特色与优势,以及版面图片内容和形态上存在的问题;对比同城都市报——《大河报》,从都市报上寻找可以供《河南日报》借鉴的发展战略;对比省级党报——《湖北日报》寻找《河南日报》与现代视觉传播发展趋势间的差距,发现存在的问题;在本文最后,为以《河南日报》为代表的党报应对金融危机以及新媒体冲击提出了具体的可实施的措施与发展战略。本文主要运用文本分析的方法揭示《河南日报》视觉传播现状及问题,并运用现代视觉理念为党报视觉传播提出建设性的发展策略。
[Abstract]:In the age of visual communication, the mass media no longer use text expression as the basic mode of communication, but turn more to images. From "reading newspaper" to "reading newspaper", from "reading picture" to "reading picture", the audience's demand for visual information is increasing, which poses a great challenge to the media workers such as newspaper. In 2005, the circulation of newspapers continued to decline, the amount of newspaper advertisements fell, and the newspaper industry appeared the inflection point from prosperity to decline-"newspaper industry winter". The global newspaper industry has felt the unprecedented crisis and pressure. We can see from the development of newspaper form in recent years, it has carried on the reference and innovation to various media in form, one important trend is the newspaper's visualization. In this case, the Party newspaper has not felt too much pressure because of its own system, and it is for this reason that the development of visual communication of the party newspaper lags behind that of the metropolitan newspaper. Based on the text of Henan Daily, this paper studies the present situation of the visual communication of the Party newspaper, and summarizes the features and advantages of the layout pictures, column setting, layout design and so on in the visual communication of Henan Daily. Comparing with the same city newspaper "Dahe newspaper", looking for the development strategy which can be used for reference by "Henan Daily" from the city newspaper; Comparing the provincial party newspaper "Hubei Daily" to find the gap between "Henan Daily" and the development trend of modern visual communication, and find out the existing problems. In order to deal with the financial crisis and the impact of new media, the Party newspaper represented by Henan Daily put forward concrete measures and development strategies. This paper mainly uses the method of text analysis to reveal the present situation and problems of visual communication in Henan Daily, and puts forward constructive development strategies for the visual communication of the Party newspaper by using the modern visual concept.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G213

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