媒介语言在海报设计中的探索与应用研究

发布时间：2018-06-11 19:00

本文选题：海报设计 + 媒介语言　；参考：《山西大学》2015年硕士论文

【摘要】：当代社会是科学技术飞速发展的时代,是多元化信息全面侵袭的时代,是万物更新换代频繁交替的时代,与此同时,人类社会的物质生活与精神生活都得到了质的飞跃。而身处社会前沿的设计门类,就必须为此而寻求创新之路,以期适应时代发展的步伐,而不至被社会淘汰。在此背景之下,作为平面设计领域的重要组成部分——海报设计,也必须探索新的发展方向。传统单一形式的海报设计模式已无法满足时代的需求,也无法达到受众的审美要求。本文就是在此背景下,将海报设计的媒介语言作为切入点,对海报设计的未来发展之路进行探索与分析研究。首先,本论文分析了海报的特征及其媒介语言的变迁史,并指出了当代社会中海报设计所面临的危机,引出了当代海报设计的多维化表现形式；其次,文中探讨了新的媒介语言在当今社会海报设计中的延展应用,指出了海报设计的发展方向；最后,本文对多元化形式语言的表现手法进行研究,提出了“添加融合”和“删减突显”的创作原则,为现在海报设计的创作提供了一定的理论指导。新技术的革新为设计领域带来了巨大的影响,但与此同时,设计师应该意识到,新技术的确给设计带来了更多可能性,但它所改变的也只是设计环境,而不是创作本身。设计师不能过分的依赖技术,应该“小处着眼,大处着手”,结合新的实践和时代的需求,满足观者的精神文化需求,从而做出真正的设计。
[Abstract]:The contemporary society is the era of the rapid development of science and technology, the comprehensive invasion of diversified information, and the frequent alternation of all things. At the same time, the material life and spiritual life of human society have made a qualitative leap forward. The design category in the forefront of society must seek the way of innovation in order to adapt to the pace of the development of the times and not be eliminated by the society. In this context, as an important part of graphic design-poster design, must also explore a new direction of development. The traditional single-form poster design mode can not meet the needs of the times, nor the aesthetic requirements of the audience. In this context, this paper takes the media language of poster design as the starting point to explore and analyze the future development of poster design. First of all, this paper analyzes the characteristics of posters and the history of media language changes, and points out the crisis facing poster design in contemporary society, which leads to the multidimensional expression of contemporary poster design. This paper discusses the extension and application of the new media language in the poster design of today's society, and points out the developing direction of the poster design. The author puts forward the creative principles of "adding fusion" and "abridging prominence", which provides some theoretical guidance for the creation of poster design. The innovation of new technology has made a great impact on the field of design, but at the same time, designers should realize that the new technology does bring more possibilities to design, but it only changes the design environment, not the creation itself. Designers should not rely too much on technology, should "focus on small, big things", combined with the new practice and the needs of the times, to meet the spiritual and cultural needs of the viewer, so as to make a real design.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524.3

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