借助视觉识别系统促进共享出行企业品牌发展

发布时间：2018-06-12 08:01

本文选题：视觉识别系统 + 共享经济　；参考：《辽宁师范大学》2016年硕士论文

【摘要】：本文主要阐述了如何借助视觉识别系统促进共享经济企业的发展。如今,随着社会经济的发展,共享经济作为一个热词已经被越来越多的人们所熟知。作为经济发展所带来的必然产物,共享经济也有其弊端。通过本论文,我想借助视觉识别系统的可行性研究来解决共享经济安全性和同质化的问题,进而树立品牌形象,提高品牌竞争力。本文将从一个全新的方面来研究视觉识别系统和共享经济的关系。作者首先阐述了本论文所研究的共享经济的时代背景,及文章所研究的意义。通过文献和理论研究解析视觉识别系统的概念,基本要素和主要应用方面。另一方面,也解释了共享经济产生的必然性,什么是共享经济及其基本特征。本文主要通过调查分析与数据收集,并结合世界著名企业的经验,从外观设计、品牌形象、文化个性、服务体验等方面探讨用视觉传达设计建立品牌形象的可能性,据此得出结论:完整的视觉识别系统建立后会增加品牌的广告及宣传力度,从而使得该品牌更加被大众所接受,同时企业文化和其价值也会得到推广。并在提出相关建议的同时,也剖析了在实际推广中可能遇到的障碍。作为跨学科跨领域的研究,作者期望运用其所研究的专业知识,给更多关注共享经济的研究者提供思路和帮助。为在激烈的市场竞争环境下的共享经济企业提供一种用视觉传达设计思维提升竞争力的新途径,促进产业升级,建立品牌领导力。提升消费者和供给者双方对共享经济企业的品牌忠诚度,为企业的长期可持续发展所提供支持,为整个产业带来助力。
[Abstract]:This paper mainly expounds how to promote the development of shared economy enterprises by means of vision recognition system. Nowadays, with the development of social economy, sharing economy as a hot word has been known by more and more people. As the inevitable outcome of economic development, sharing economy also has its drawbacks. Through this thesis, I want to solve the security and homogeneity problems of shared economy by means of the feasibility study of visual identification system, and then set up the brand image and improve the brand competitiveness. This paper will study the relationship between visual recognition system and shared economy from a new aspect. Firstly, the author expounds the background of the sharing economy and the significance of the research. The concept, basic elements and main application of visual recognition system are analyzed by literature and theory. On the other hand, it also explains the inevitability of sharing economy, what is sharing economy and its basic characteristics. This article mainly through the investigation analysis and the data collection, and unifies the world famous enterprise's experience, from the appearance design, the brand image, the cultural individuality, the service experience and so on aspect discusses the visual communication design to establish the brand image the possibility. It is concluded that after the establishment of the complete visual recognition system, the advertising and publicity of the brand will be increased, so that the brand will be more accepted by the public, at the same time, the corporate culture and its value will also be promoted. At the same time, it also analyzes the obstacles that may be encountered in practical popularization. As an interdisciplinary and interdisciplinary study, the author hopes to use his professional knowledge to provide ideas and help for more researchers who pay more attention to the shared economy. In order to provide a new way for sharing economy enterprises in the fierce market competition environment to promote competitiveness by visual communication design thinking promote industrial upgrading and establish brand leadership. To enhance the brand loyalty of both consumers and suppliers to enterprises with shared economy, to provide support for the long-term sustainable development of enterprises, and to help the whole industry.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J524

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