基于媒体公益广告视觉传达的探索——从“社会主义核心价值观”主题公益广告说起

发布时间：2018-06-13 00:42

  本文选题：公益广告 + 视觉传达　； 参考：《新闻战线》2017年10期

【摘要】：产品广告的诉求表达较为单一,与产品广告相比公益广告需要高度浓缩宣传内容,在极其有限的时间内通过文字、画面或声音等元素,完美呈现多层次、多角度的广告主题内涵,给设计者提出了极高的要求。本文通过"社会主义核心价值观"的系列公益广告,分析公益广告的视觉传达方式,探索今后的公益广告的设计思想。
[Abstract]:The demand of product advertisement is relatively single, compared with product advertisement, public service advertisement needs to be highly condensed and propagandized. In a very limited period of time, it perfectly presents multiple levels through elements such as text, picture or sound, etc. The multi-angle advertisement theme connotation, put forward the extremely high request to the designer. Through the series of public service advertisements of socialist core values, this paper analyzes the visual communication of public service advertisements, and explores the design ideas of public service advertisements in the future.
【作者单位】： 天津天狮学院;
【分类号】：F713.8;G206
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本文编号：2011833