自选超市模式下的日化用品包装设计

发布时间：2018-06-14 13:32

本文选题：超市 + 销售包装　；参考：《湖南工业大学》2013年硕士论文

【摘要】：自选超市模式下的日化用品包装设计针对目前日化用品重复包装、过度包装,导致资源浪费和环境污染等问题,借鉴发达国家合理化、绿色环保包装设计理念和做法,通过实地考察、调研、信息搜集、设计实践等方式,拟解决我国部分日化用品包装的结构、技术、装潢等问题。本课题主要设计6种盒型,产品包括安洁品牌黑牙膏、牙刷、棕榈皂、毛巾、沐浴露和洗发露。此系列日化用品包装设计运用集运输与展示功能为一体的结构来设计作品,考虑在适应运输的条件下同时实现其展示功能。安洁商标设计个性、新颖,体现企业文化核心价值。包装为黑白主题色,对比极为强烈,给人以明快、朴素、大方的美感。文字大小的搭配适中,距离适度,层次分明,富有节奏感。以弧度的绿色竹林图形寓意品牌竹炭,这种文字加图案的结合方式明确了该品牌绿色环保的商品特性。包装采用瓦楞纸材质,使用一纸成型技术,凸显其重量轻、结构及性能好的特点。利用缓冲包装法,通过瓦楞纸箱为包装设计外部作缓冲保护,内部采用全面缓冲、部分缓冲法和悬浮缓冲法,设计底部槽坐、挂钩、纸卡、内槽、抽屉式纸箱、桃心镂空等方案,便于物品的运输,保护物品的价值,保持物品原有形态。结合撕拉开启方式展示产品,使瓦楞纸箱包装演变成陈列式的展示包装。重视消费者的视野、视角、视距等对包装展示效果的影响,确定包装纸盒撕开后的主要展销面上的文字、图形直接展示给消费者,达到促进销售目的。本设计符合绿色环保包装设计理念,降低了产品成本,减少了资源浪费,同时充分考虑消费者需求和产品的经济、美观、实用。可以说,实现了包装的实用性和广告的艺术性的有机结合。
[Abstract]:The packaging design of daily necessities under the model of self selected supermarket is aimed at the problems of repeated packaging of daily chemicals, excessive packaging, the waste of resources and the pollution of the environment. It draws lessons from the rationalization of the developed countries and the idea and practice of the design of green environmental packaging. Through field investigation, investigation, information collection and design practice, we will solve some of the daily chemicals in China. The structure, technology, decoration, etc. of the packaging.
The main design of this project is 6 boxes. The products include the brand black toothpaste, toothbrush, palm soap, towel, shower gel and shampoo. This series of daily necessities design and use the structure of transportation and display to design works, consider the display function under the condition of adapting to transportation. It embodies the core value of enterprise culture. The packaging is black and white theme color, the contrast is very strong, giving people the beauty of bright, simple and generous. The collocation of the text size is moderate, the distance is moderate, the level is distinct, the rhythm is full of rhythm. It uses corrugated paper material and uses a paper molding technology to highlight its light weight, structure and good performance. By using the method of cushioning packaging, the packaging design is designed for external buffer protection by corrugated carton, and the interior is fully buffered, partial buffer method and suspension buffer method are used to design bottom slot sitting, hook, card card, and inner slot. Drawer carton, peach heart hollowed out and so on, facilitate the transportation of goods, protect the value of articles, keep the original form of the goods. Combine the tear open mode to display the product, make the corrugated box packaging evolve into display packaging. The design conforms to the concept of green packaging design, reduces the cost of the product, reduces the waste of resources, and takes full consideration of the consumer demand and the product's economy, beauty and reality. It can be said that the practicality of packaging and the art of advertising can be realized. The organic combination of sex.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TB482;J524.2

【参考文献】