从后现代主义到后信息时代

发布时间：2018-06-25 17:46

本文选题：后现代主义文化 + 后信息时代　；参考：《装饰》2000年06期

【摘要】：正如果说后现代主义是以电视为标志,那么它是通过广告把整个社会引向了商品化。一二战以后,世界进入冷战时期,社会生产力进一步发展,它以飞速发展的科学技术和信息传播为基础。如果说收音机是二、三十年代最主要的传播媒介,而电视的出现便取代收音机成为主要大众传播媒介。美国前总统福特说:“这是一个电视统治一切的时代。”电视的普及,使广告得到爆炸性的发展,而正是广告把整个社会引向了商品化,它成为后现代主义文化的一个特殊现象。因为电视广告以其速度之快和效果之好完全突破了旧有广告形式和传播媒介,人们无法回避它的巨大影响,它还将通过儿童对广告的接受程度,深层次地影响到整个未来生活。当人们买进一件商品时,其实也伴随着广告买进了一个观念。广告正是把那些最深层的欲望通过形象引入到消费者中去。他们的艺术活动已由个人转向大众,其个性和风格已被漠视,因为在广告作品中艺术家的活动已成为一种集体性的活动。艺术从神圣的殿堂中走下来,成为大众的,通俗的活动。艺术通过大众传播媒介迅速地商业化,而商业化又引来艺术的通俗化,作为一种文化现象,它有着鲜明的后现代主义美学特征。
[Abstract]:If postmodernism is marked by television, it leads the whole society to commercialization through advertising. After World War II, the world entered the Cold War period, the social productive forces further developed, it is based on the rapid development of science and technology and information dissemination. If radio was the main medium of communication in the 1920s and 1930s, television replaced radio as the major mass medium. Former US President Ford said: "this is an era of television domination." With the popularity of television, advertising has been explosively developed, and it is advertising that has led the whole society to commercialization, which has become a special phenomenon of postmodernism culture. Because TV advertisement has completely broken through the old advertising form and media with its speed and good effect, people can not avoid its enormous influence, and it will affect the whole future life deeply through the children's acceptance of advertisement. When people buy a product, they actually buy an idea along with an advertisement. Advertising is to bring those deepest desires through the image to the consumer. Their artistic activities have changed from individuals to the public, and their individuality and style have been ignored, because the activities of artists in advertising works have become a kind of collective activities. Art comes down from the sacred hall and becomes a popular, popular activity. Art is commercialized rapidly through the mass media, and commercialization leads to the popularization of art. As a cultural phenomenon, it has distinct aesthetic characteristics of postmodernism.
【作者单位】：福州大学工艺美术学院
【分类号】：J504

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