商业插画的创意及其商业性研究

发布时间：2018-07-10 02:23

本文选题：商业插画 + 数字技术　；参考：《江西师范大学》2008年硕士论文

【摘要】： 今天,通行于国外市场的商业插画正在全面复苏已经遍布于儿童书籍、连环画、动画、图书、玩具、电脑游戏到时装、广告、设计、广播媒体和互联网,最近几年,插画变得越来越流行,在许多环境下甚至比照片更受青睐,插画再度回归到视觉信息传播媒体中,并显现出绚丽的光芒。广告业、时装业、音乐界、设计界和出版界现在都在寻找个性化、温暖,抽象和装饰性的插画来代表它们的产品和品牌。各种各样主流的或是非主流的元素都被商家加以引用,快速地加入到商业生产和销售上,实现着商业性和艺术性的完美结合。在全球创意产业的影响下,新一代的插画家正在成为自己品牌的缔造者,他们通过网络和新媒体拓宽了传统插画的应用范围,商业和艺术的结合构成了新的消费动力,涂鸦艺术家、插画家、漫画作者都在品牌文化的塑造当中发挥着越来越重要的作用。本文首先通过分析商业插画的基本原理,对于商业插画的概念和形式做了详尽的说明,之后对商业插画的流行元素引导的一些文化现象进行分析,从创意产业的角度分析商业插画要以何种形式运用在市场环境中,接着列举商业插画在品牌塑造中的成功案例,进而探讨商业插画如何更好的在商业领域里发展。
[Abstract]:Today , commercial insertion in foreign markets is recovering fully from children ' s books , comic books , animation , books , toys , computer games to fashion , advertising , design , broadcast media and the Internet . In recent years , it has become increasingly popular , and has become more popular in many environments than photographs . It is now looking for personalized , warm , abstract and decorative inserts to represent their products and brands . All kinds of mainstream or non - mainstream elements are cited by businesses and are quickly added to business production and sales to achieve a perfect combination of business and art .

Under the influence of the global creative industry , the new generation of illustrator is becoming the founder of the brand . They broaden the application scope of traditional illustrator through the network and the new media . The combination of business and art form a new consumption power , graffiti artist , illustrator and cartoon author play an increasingly important role in the shaping of brand culture .

This paper first analyzes the basic principle of commercial insert , explains the concept and form of commercial insert , then analyzes some cultural phenomena which are guided by the popular elements of commercial insert , analyzes the form of commercial insert in the market environment from the perspective of creative industry , then lists the successful cases of commercial insert in the brand building , and then discusses how to develop the commercial insert in the business field .
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J218.5

【引证文献】