网络广告形式及研究

发布时间：2018-07-10 17:50

本文选题：网络广告 + 形式　；参考：《东华大学》2005年硕士论文

【摘要】：随着互联网的不断发展以及技术的持续创新,网络广告(WebAdvertising)早已为广大网民所熟悉。作为一种特定的广告主以付费方式运用网络媒介对公众进行劝说的一种传播活动,如今,网络广告已经成为人们日常生活中获得信息的必不可少的途径之一,同时也是网站赢利的重要手段之一。随着更多的科技手段在网络上的应用,网络广告有着多种的表现形式。根据不同的划分标准,网络广告可以分为各种不同的形式。从发布的形式及现有的技术水平上来判断,目前网络广告可分为,网幅广告、赞助商型广告、社论型广告、弹出式广告、内嵌式广告、电子邮件式广告、活动宣传广告和离线广告等形式。广告设计的角度出发,其形式可以表现为,文字广告、图片广告、动画广告以及视频广告。作为互联网的一部分,中国互联网上所采用的广告形式,基本上与世界上其他国家现有的形式无本质上的区别。但由于中国网民的特殊性,同时受到他们接受程度的限制,中国互联网上的广告形式尤以如下最为常见,首页大横幅、首页横幅、首页画中画、广告王、弹出广告、Flash-out Banner,和幻灯新闻。虽然大体情况和国际近似,但是就设计和效果而言,还未能充分的挖掘市场的潜力,与国外优秀的网络广告设计还有一定的距离。随着网络的发展,网民数量的增加。网络广告逐渐成为广告业新的发展点。设计的介入使得网络广告更具商业吸引力。e时代的消费力量成为关注的焦点,研究网络广告的形式,及其设计成为市场的要求和必须。
[Abstract]:With the continuous development of the Internet and the continuous innovation of technology, Web Advertising has long been familiar to the majority of Internet users. As a kind of communication activity that a specific advertiser uses the network medium to persuade the public by the way of payment, nowadays, the network advertisement has become one of the indispensable ways for people to obtain information in their daily life. At the same time is also one of the important means of profit website. With more and more scientific and technological means in the application of the network, network advertising has a variety of manifestations. According to different division standard, network advertisement can be divided into various forms. Judging from the form of publication and the current level of technology, web advertising can be divided into web ads, sponsored advertisements, editorial ads, pop-up ads, embedded advertisements, e-mail advertisements, etc. Campaign advertising and offline advertising and other forms. From the perspective of advertising design, its form can be expressed as text advertising, picture advertising, animation advertising and video advertising. As a part of the Internet, there is no essential difference between the forms of advertising in China and other countries in the world. However, due to the particularity of Chinese Internet users and the restrictions on their acceptance, the most common forms of advertising on the Chinese Internet are the following: big banners on the front page, pictures in the picture on the front page, and advertisement king. Pop-up ads flash-out Banner, and slide news. Although the general situation and international approximation, but in terms of design and effect, has not been fully tap the potential of the market, and foreign excellent network advertising design is still a certain distance. With the development of network, the number of netizens increases. The network advertisement gradually becomes the advertisement industry new development point. The intervention of design makes online advertising more attractive to commercial. E era of consumer power becomes the focus of attention, the study of the form of online advertising, and the design of the requirements and requirements of the market.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2005
【分类号】：J524.3

【引证文献】