招贴设计视觉信息语义表现研究

发布时间：2018-07-10 18:32

本文选题：招贴设计 + 图形设计　；参考：《西安工程大学》2012年硕士论文

【摘要】：招贴设计的发展与社会经济水平、工业文明程度紧密相连。经济越发展，招贴设计与制作水平就越高。世界上取得非凡的成就平面设计大师，无一不是因其在招贴设计方面的卓越表现而令人叹服、闻名于世。招贴作为一种广告艺术，最能体现出平面设计的形式特征，使用其最主要的基本视觉设计要素，设计理念、语言表达方式和其他广告媒介相比更具典型性、代表性。信息时代多元化传播方式背景下，崇尚科学，技术飞跃发展，思想意识的不断更新，观念更加开放与包容，使现代招贴设计的表现形式呈现出“多维”特征，强调视觉元素多样化、注重各种表现材料挖掘与应用，，招贴设计内容不断扩展至其他领域，传统的平面媒介传播的招贴设计开始向立体的、虚拟的、多维的方向寻求生存空间。国际文化频繁的碰撞与交流，推进经济文化全球化的进程，国际化和大众化的招贴设计越来越引发人们的关注，设计师将民族性、地域性特征融入招贴设计中，在新的历史时期使招贴设计继承传统，昭示未来，不断创新发展。本文对招贴设计信息语义表现从广告学和设计学角度进行深入的探究，希望以此来引起设计者的重视和深思，促进招贴设计在社会中的应用和发展。以招贴设计信息语义表现形式是本课题的研究重点，发现并揭示招贴设计语义表现的特点及规律，形成对招贴信息设计语义表现的综合性研究成果。创新之处是把现代设计理念融入到招贴设计中，在整个语境中寻找相应的方式传达信息为主体的语言表现，把招贴设计的视觉语义表现方法系统化、理论化的总结归纳出来，指导设计师立足本土，探索个人风格和履行社会责任，着手未来招贴设计的畅想与研究，服务于社会。在撰写结构上首先对招贴设计基本特征及历史沿革进行了简要的阐述，分析了招贴设计视觉语义表达的三个要素：图形、文字、色彩，从语义学角度研究视觉语义表达过程和表现技巧，在视觉语言、视觉形态和民族风格等方面对招贴设计视觉语言的创新表现进行了研究与总结。在信息传达功能的前提下，招贴设计面临着新的挑战，信息时代视觉语言的不断发展，使视觉语义的表现舞台丰富多彩，现代设计工具的介入，先进设计理念的融合与更新，悠远丰富的传统文化和民族艺术设计积淀，拓展着招贴视觉语言的表现力与信息传达力；只有不断挖掘与提高招贴设计的语义表现，才能使现代招贴设计更好地展现其独特的艺术风格和表现魅力。
[Abstract]:The development of poster design is closely related to the level of social economy and industrial civilization. The more economic development, the higher the level of poster design and production. The world's great master of graphic design is famous for its remarkable performance in poster design. Poster, as an advertising art, can best reflect the formal characteristics of graphic design, using its most basic visual design elements, design concepts, language expression and other advertising media than the more typical, representative. Under the background of diversified communication mode in the information age, advocating science, developing by leaps and bounds of technology, constantly updating of ideology, and more open and tolerant ideas make the expression form of modern poster design take on "multidimensional" characteristics. Emphasis on the diversity of visual elements, pay attention to the mining and application of various performance materials, poster design content continues to expand to other fields, the traditional graphic media poster design began to seek three-dimensional, virtual, multidimensional direction of living space. The frequent collision and exchange of international culture, promoting the process of economic and cultural globalization, the internationalization and popularization of poster design more and more people's attention, designers will be national, regional features into the poster design, In the new historical period, the poster design inherits the tradition, reveals the future, and continuously innovates and develops. In this paper, the semantic expression of poster design information is deeply explored from the perspective of advertising and design, hoping to arouse the attention and reflection of designers and promote the application and development of poster design in society. The semantic expression of poster design information is the focus of this research. The characteristics and rules of the semantic expression of poster design are discovered and revealed, and a comprehensive research result on the semantic expression of poster information design is formed. The innovation is to integrate the modern design idea into the poster design, to find the corresponding way to convey the information as the main language expression in the whole context, and to summarize the visual semantic expression method of the poster design systematically and theorically. Guide designers based on the local, explore personal style and social responsibility, and start the future poster design imagination and research, serving the society. In writing structure, the basic features and historical evolution of poster design are briefly described, and the three elements of visual semantic expression of poster design are analyzed: graphics, text, color, and so on. This paper studies the process and skills of visual semantic expression from the perspective of semantics, and studies and summarizes the innovative performance of poster design visual language in the aspects of visual language, visual form and national style. Under the premise of information transmission function, poster design is faced with new challenges. With the continuous development of visual language in the information age, the stage of visual semantic expression is rich and colorful, the intervention of modern design tools, and the fusion and renewal of advanced design concepts. The accumulation of traditional culture and national art design expands the expressive power and information transmission power of poster visual language, and only continuously excavates and improves the semantic expression of poster design. In order to make modern poster design a better display of its unique artistic style and performance charm.
【学位授予单位】：西安工程大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3

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