“电通广告讲座”启示录

发布时间：2018-07-16 17:31

【摘要】：正 1996年10月28日～11月8日首次“电通广告讲座”在北京中央工艺美术学院装潢艺术设计系进行,取得了非常成功的效果.一“电通广告讲座”(以下简称“讲座”)是“日中广告教育交流项目”(以卜简称“交流项目”)的一部分.“交流项目”是日本“电通公司”与中国国家教育委员会共同设立的,是为纪念日本“电通公司”创立95周年而推出的一项纪念性事业活动.“交流项目”规定:(1)开设“电通广告讲座”——从1996年至2001年的五年之间,电通与北京、上海的6所大学(北京大学、中国人民大学、北京广播学院、中央工艺美术学院、上海的复旦大学、上海大学)合作开设广告讲座.(2)设立“电通留学研修制度”——电通每年从6所大学各选送1～2名广告专业的年轻教师到日本研修.为了使“交流项目”顺利进行,成田社长及公司非常重视,在公司的“能力开发中心”专门设立了“研修3部”,负责“交流项目”的实行.“交流项目”是通过广告促进中日两国文化、经济交流,加深双方的理解、合作与友谊.
[Abstract]:From October 28 to November 8, 1996, the first "Dentong Advertising Lecture" was carried out in the Department of Decoration and Design of the Central Academy of Arts and Crafts of Beijing, with very successful results. Dentsu Advertising Lecture (hereinafter referred to as "Lecture") is part of Japan-China Advertising Education Exchange Program. The "exchange project" was set up jointly by Dentsu Corporation of Japan and the National Education Commission of China. It was launched to commemorate the 95th anniversary of the founding of Dentsu Company of Japan. The "Exchange Project" stipulates: (1) opening the "Dentsu Advertising Lecture"-between 1996 and 2001, between Dentsu and Beijing, 6 universities in Shanghai (Peking University, Renmin University of China, Beijing Broadcasting Institute, Central Academy of Arts and Crafts), Shanghai Fudan University, Shanghai University) cooperate to set up advertisement lecture. (2) set up "Dentsu study and study system"-Dentsu sends 1 or 2 young advertisement teachers from 6 universities to Japan every year. In order to make the "exchange project" proceed smoothly, Narita and the company attached great importance to it, and set up "three departments of research" in the "ability development center" of the company, which was responsible for the implementation of "communication project". "Exchange Project" is to promote cultural and economic exchanges between China and Japan through advertising, to deepen mutual understanding, cooperation and friendship.
【分类号】：J524

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